Kendrick Lamar has deleted his entire Instagram feed and updated it to reflect that he's the founder of a new endeavor called pgLang. A press release for the new endeavor "not a 'record label,' a 'movie studio,' or a 'publishing house,'" but a "multi-lingual, at service company" spanning different mediums. The new initiative was founded by Lamar and Dave Free. In a statement, Free wrote that they are "focused on cultivating raw expression from grassroots partnerships."