Why clamped car was covered in dozens of cones in Piccadilly Gardens
28.03.2022 - 20:05
/ manchestereveningnews.co.uk
At a glance if could be an art installation, shortlisted for The Turner Prize. Or the work of a drunken prankster out on the town. A pile of cones have appeared in Manchester city centre hiding a car underneath.
It is actually a smart stunt by the DVLA to get across their message that not taxing your vehicle has consequences. The ruse is being used in cities across the UK.
Last year just under 29,000 enforcement actions were taken against untaxed vehicles in Manchester, including fines, penalties, and clamping. However, more than one of these may have been taken against the same vehicle. The DVLA has launched a new advertising campaign in the highest evading areas across the UK reminding motorists of the real risk of failing to tax their vehicles on time.
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The message is clear to motorists – if you do not tax your vehicle on time, DVLA will take action - and a sign next to the pile of cones in Manchester, says "Hard to hide, easy to tax". The stunt coincides with an advertising blitz on radio, poster sites, social media, digital channels and in print.
As well as automated enforcement penalties for registered keepers of untaxed vehicles, DVLA’s enforcement teams and wheelclamping partners also travel around the UK as part of their day-to-day activity taking action against untaxed vehicles. Over 98% of vehicles are correctly taxed but the two per cent who break the law are being pursued.
The DVLA says: "This year’s campaign focuses on the clear message that untaxed cars are ‘hard to hide, easy to tax’ and for those that continue to flout the rules, the consequences include financial penalties, court action,