Warner Bros Discovery Finalizes Ad Sales Exec Team Reporting To Jon Steinlauf
28.07.2022 - 01:19
/ deadline.com
As it continues to refine its org chart three months after the close of WarnerMedia and Discovery’s $43 billion merger, Warner Bros Discovery has finalized the team of senior ad sales executives who will report to Jon Steinlauf, the company’s chief revenue officer.
With a couple of exceptions, most of the senior team held comparable posts at Discovery, where Steinlauf became head of sales after the company closed its acquisition of Scripps Networks Interactive in 2018.
The two WarnerMedia vets appointed to senior roles are Jon Diament and Andrea Zapata. Diament had been EVP and chief revenue officer for Turner Sports Advertising Sales. He will now oversee linear and digital sales and revenue for TBS Sports, TNT Sports, Discovery Channel, Adult Swim, Animal Planet, truTV, Science Channel, NBA TV and MotorTrend. Zapata will lead research, data and Insights, the same role she held at WarnerMedia.
The roster of Discovery alums taking on new roles at WBD includes John Dailey, Laura Galietta, Karen Grinthal, Jim Keller, Greg Regis, Sheereen Russell and Robert Voltaggio.
Dailey will lead cross-company partnerships and new business. He had been SVP of corporate sales for Discovery. Galiettawill oversee integrated ad sales marketing across all digital and linear properties. She had been group SVP of integrated ad sales marketing and consumer products licensing for Discovery.
Grinthal will oversee linear and digital sales and revenue for Food Network, TLC, TBS Entertainment, OWN, Cooking Channel, Cartoon Network and WB Syndication. She most recently was EVP for Discovery, overseeing linear and digital advertising and partnership revenue for Food Network, TLC, OWN and Cooking Channel.
Keller will set strategy for Warner Bros.