Jon Steinlauf Latest Celebrity News & Gossip

After a 2023 upfront season marred by the WGA strike, Warner Bros. Discovery is first out of the gate to declare a return engagement this spring at New York’s Theater at Madison Square Garden.

Todd Spangler NY Digital Editor David Porter, an ad industry veteran and former Turner exec, is joining Warner Bros. Discovery as head of ad sales research, data and insights. Porter reports to Jon Steinlauf, Warner Bros.

Brian Steinberg Senior TV Editor In an era when advertisers can buy digital inventory at any time they wish, does the media industry still need an “upfront” sales session? Warner Bros. Discovery believes it does. The media conglomerate said Thursday that it plans to hold a presentation for advertisers at 10 a.m.

William Earl The Variety Entertainment Summit returns to CES on Jan. 10 at the Aria featuring a day of panels and keynote conversations.

Warner Bros. Discovery, today announced a new strategy and structure for its advertising sales organization and leadership team under Jon Steinlauf, chief U.S. advertising sales officer.

Brian Steinberg Senior TV Editor Warner Bros. Discovery is the latest traditional media company to reorganize its advertising-sales team to meet the demands of a rapidly shifting market. The media conglomerate said it would rework its ad sales staff, overseen by Chief U.

“This is not exactly the show we expected to do today,” said Warner Bros Discovery ad boss Jon Steinlauf in opening his company’s second Upfronts presentation as a merged company.

Jennifer Maas TV Business Writer Warner Bros. Discovery kicked off its 2023 upfront presentation in a no-frills way, with an overall brand sizzle and ad chief Jon Steinlauf giving a few remarks on stage at the Theater at Madison Square Garden Wednesday. While the presentation covering HBO, Max, CNN, Food Network, HGTV, Discovery and more Warner Bros. Discovery brands was shorter than last year’s show (which was the company’s first since the merger that created it last April) the tight 90-minute presentation still covered each of its key divisions. Albeit, with much less sizzle, with no stars in attendance amid the writers strike. “Let me just start by saying I am hopeful that a fair resolution is found soon with the writers,” HBO and Max chief Casey Bloys said, adding that he hopes for a return of talent to the stage, “making this a far more entertaining show” compared to “me and my clips.”

Brian Steinberg Senior TV Editor Karen Grinthal, a veteran ad-sales executive who has long represented cable’s Food Network and other properties to Madison Avenue, is set to retire from her post. Grinthal, who has worked at Scripps and then Discovery Communications for years, was recently named part of the new senior ad-sales executive team at Warner Bros. Discovery. Grinthal was named in July to be one of three top executives overseeing linear and digital sales for cable networks reporting in to Jon Steinlauf, head of U.S. ad sales for the company. Grinthal was assigned to supervise linear and digital sales and revenue for Food Network, TLC, TBS Entertainment, OWN, Cooking Channel, Cartoon Network and WB Syndication.

As it continues to refine its org chart three months after the close of WarnerMedia and Discovery’s $43 billion merger, Warner Bros Discovery has finalized the team of senior ad sales executives who will report to Jon Steinlauf, the company’s chief revenue officer.

Jon Steinlauf, Warner Bros Discovery’s Chief U.S. Advertising Sales Officer declined to offer an update on the company’s upfront ad sales progress during Credit Suisse’s 24th Annual Communications Conference.

Jennifer Hudson, host of the forthcoming eponymous Warner Bros. Unscripted TV daytime talk show kicked things off at Warner Bros. Discovery’s Upfront with some help from Discovery and CNN stars.

Brian Steinberg Senior TV EditorAfter buying WarnerMedia from AT&T, the company now known as Warner Bros. Discovery has a new acquisition target: primetime ad dollars that have been going to ABC, CBS, NBC and Fox.The new entertainment giant has been talking to big media-buying agencies about an enhanced package of commercial inventory in top programs that encompass not only lifestyle shows from Discovery outlets like Food Network and TLC, but also sports properties from Turner Sports; movies that might turn up on TNT and TBS; and tentpole events at CNN.Traditional hits in broadcast primetime “are hard to find” in the streaming era, says Jon Steinlauf, chief U.S. advertising officer for Warner Bros.

The newly merged Warner Bros. Discovery will host its first Upfront event on Wednesday, May 18 at The Hulu Theater at Madison Square Garden, showcasing its combined portfolio of content, brands, franchises and talent, ad sales chief Jon Steinlauf said Monday.

Brian Steinberg Senior TV EditorWarner Bros. Discovery wants to interest Madison Avenue in everything from “Full Frontal” to “90 Day Fiancé.”The newly merged media conglomerate will fold what we’re once two separate upfront presentations into one, the company said Monday, reserving May 18 for a.showcase of both the Warner and Discovery properties as part of a unified portfolio.The new event essentially takes over the spot in May’s upfront week preciously occupied by WarnerMedia.

Jennifer Maas TV Business WriterDiscovery completed its $43 billion acquisition of WarnerMedia from AT&T on Friday to form new company Warner Bros. Discovery.WarnerMedia owns HBO, HBO Max, CNN, Warner Bros., DC Films, New Line Cinema, TBS, TNT, TruTV, Cartoon Network/Adult Swim, Turner Sports and Rooster Teeth, among other brands, and is part owner of the CW Network along with Paramount.Discovery is the parent of Discovery Plus, Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, Science Channel and OWN (Oprah Winfrey Network).Here is the new leadership structure for Warner Bros.

Brian Steinberg Senior TV EditorJon Steinlauf will oversee U.S. ad sales for the new Warner Bros.

Discovery Inc. on Friday named Jon Steinlauf to serve as chief U.S. advertising sales officer for the soon-to-merge Warner Bros.

Jon Steinlauf, one of a small number of Scripps Networks Interactive execs to rise through the Discovery ranks after the company bought Scripps, is rising again in the new Warner Bros Discovery.

Brian Steinberg Senior TV EditorAT&T and State Farm are the latest big advertisers to experiment with new ways of figuring out just who is watching TV – and the commercials that support it.The two marketers are among those who are taking part in an alliance between Discovery and Omnicom Media Group. Under the pact, a handful of Omnicom clients, including the telecom and insurance giants, will test new ways of tabulating linear TV audiences using Comscore and VideoAmp, and examine recent viewership data.

Discovery has bought a minority stake in five-year-old advertising joint venture OpenAP, joining Fox, NBCUniversal and ViacomCBS as a part-owner of the entity.

Hulu sales executive Jim Keller is moving to Discovery to head the company’s digital sales efforts ahead of the January launch of streaming service Discovery+.