Warner Bros. Discovery Tops 92 Million Streaming Subscribers, Doesn’t Break Out HBO Max Number
04.08.2022 - 23:43
/ variety.com
Todd Spangler NY Digital EditorWarner Bros. Discovery is not going to say how many HBO and HBO Max customers it has.In the second quarter, the media conglomerate said HBO Max, HBO and Discovery+ subscribers combined were 92.1 million, up about 1.6 million from 90.4 million the prior quarter. That’s up 22% 75.8 million on a pro-forma basis versus a year earlier.However, WBD’s streaming businesses lost subscribers domestically in Q2, dropping 300,000 — falling from 53.3 million in the first quarter to 53.0 million as of June 30.For Q1, AT&T — the prior owner of WarnerMedia and HBO Max — had reported 76.8 million total HBO and HBO Max subscribers worldwide, including 48.6 million domestically.
Meanwhile, Discovery reported 24 million direct-to-consumer subscribers in Q1. In announcing Q2 results, WBD said it re-extended its agreement with AT&T to continue to offer its internet and mobility customers access to HBO Max. It’s the first time Warner Bros.
Discovery is reporting quarterly results that include the legacy WarnerMedia operations, after Discovery closed the acquisition of the media unit on April 8.Meanwhile, in recent weeks, HBO Max quietly has been pruning content from the service in recent weeks, including removing six Warner Bros. movies that were streaming exclusively on the platform, in an apparent effort to reduce costs.Click here to sign up for Variety’s free Strictly Business newsletter covering earnings, financial news, and more.Previously, Warner Bros. Discovery has announced intentions to combine the two flagship streaming platforms — HBO Max from the legacy WarnerMedia (spun off from AT&T) and Discovery’s Discovery+.
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