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Waitrose unveils stripped-back Christmas 2022 advert this year - first look
15.11.2022 - 04:29 / dailyrecord.co.uk
Waitrose has officially unveiled its Christmas advert offering for 2022 and opted for a unique approach this year.
The supermarket's "It's Beginning To Look A Lot Like Christmas" campaign features a 60 second TV clip that highlights the work of its farmers, growers, producers, artisan suppliers and Partners - all who feature in the clip.
While last year's offering featured a more lighthearted and comedic in tone, this year's advert is much more stripped-back, choosing to focus on the hard work and care its suppliers put into creating the perfect Christmas menu.
Set to the festive classic of the same name by Bing Crosby, and shot by Academy Award-nominated director Henry-Alex Rubin, Waitrose used its festive advert to remind shoppers of all the hard work it takes to make Christmas magical.
Officially premiering on TV on Tuesday, November 15, during The Great British Bake Off finale, the clip features Waitrose's partners and suppliers working in all weather conditions from January 1 all the way through until Christmas.
Each scene then highlights all the different challenges that they face during the year, as a pork farmer smashes through a trough that's has been frozen over, fences being put up with lighting in the background, farmers working through the hot summer to get their crops ready, Brussels sprout picking in the torrential rain and apple picking in high winds.
To drive the message home, the advert also focuses on a few of the supermarket's specialists and chefs preparing the finishing touches to a few festive offerings this year, including the No.1 Blood Orange and White Chocolate Quenelle, Fresh Whole Scottish Salmon and the No.1 Cherry & Amaretto Stollen.
The ad, which was created by adam&eveDDB, then ends with a
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