Naman Ramachandran In his last keynote address as U.K. Film Distributors’ Association president, veteran producer David Puttnam struck a sombre note highlighting a number of critical issues the country’s media industry is facing. Addressing a rapt audience at the BAFTA headquarters in London on Tuesday, Puttnam identified skills shortage and lack of investment in skills as a “major crisis” hanging over the industry. According to Puttnam’s calculations, a committed annual investment of £40 million ($50 million) in skills could result in production savings of well over £100 million ($125 million). New data commissioned by Puttnam from accountancy firm Saffery Champness shows that underinvestment, leading to scarcity of talent, has resulted in significant wage inflation for mid-level production roles, with spikes of between 7-15% above the cost of living.