Three Times A Charm: ‘Loudermilk’ Wins Over Netflix Viewers 6-Plus Years After Audience Network Debut; Peter Farrelly Teases Season 4
15.02.2024 - 03:03
/ deadline.com
What was old was extremely new on Netflix in January and even into this month.
Specifically, the Peter Farrelly-created dramedy series about addiction, Loudermilk, which was barely found in its original run on the now-unplugged AT&T Audience Network, became a must-see show on the streamer six-plus years after its original airing.
In Nielsen’s Top 10 for Streaming Originals (January 8-14), Loudermilk ranked No. 8 with 846 million viewing minutes.
But even before that list was published, Loudermilk was showing signs of life across the streamer’s own Top 10 charts. Loudermilk Season 1 was in the Netflix Top 10 most-viewed shows in the U.S. for four weeks (weeks ending January 14, 21 and 28, and February 4) with a peak rank of No. 4 during the week of January 15-21. Season 2 of Loudermilk ranked in the Netflix top 10 stateside during the week of July 28.
But that’s not all. Loudermilk hit the top 10 throughout the month of January in Australia, Austria, Germany, UK, Ireland, Luxembourg and Switzerland. In Canada, its second season has been in the Netflix Top 10 for six weeks, from January 1-February 11.
Analyzed Deadline’s ratings guru Katie Campione, “This is just another example of the power of Netflix when it comes to boosting the profile of shows. This one is a bit of a different ballgame than some of HBO series we’ve seen light up on Netflix, since the AT&T Audience Network had a much smaller footprint. However, it’s really becoming clear that Netflix can do for a series what basically no other streamer can.”
The Netflix halo isn’t the first safety net Loudermilk has received. However, it’s arguably the biggest reception ever for the Ron Livingston, Will Sasso, Anja Savcic, Brian Regan starring series. Loudermilk