EXCLUSIVE: NBC has revealed the hosts for its coverage of Sunday’s Closing Ceremony of the Beijing Olympics — and two of them have been in the news this week.
07.02.2022 - 02:51 / abcnews.go.com
Olympics are taking place at the same time. CBS was scheduled to have this year’s game, but in 2019 agreed to a trade with NBC. CBS had last year’s game, giving it two Super Bowls in three years.The trade made sense for many reasons.
NBC was able to pair Super Bowl and Olympic spots for advertisers, while CBS will not worry about going up against the Olympics.NBC Sports Group President Pete Bevacqua admitted there are logistical challenges to doing two mega-events simultaneously, but the advantages far outweigh the negatives.“We’ll have that 100 million-plus audience from a Super Bowl, and we’ll segue right into great live Olympic coverage back in Beijing. To me, that’s an unbelievably, really unparalleled and never before seen one-two punch,” Bevacqua said. “I think from a sales and marketing perspective, it’s an absolute home run.”NBC has sold all of its spots during the game, with only a couple spots remaining for pregame.
Dan Lovinger, NBC Sports’ executive vice president for advertising sales, said rates are up nearly 20% compared to the last time they had the Super Bowl in 2018. Some 30-second spots went for $7 million.Lovinger credited a variety of factors for the robust sales.“I think first the NFL has never been stronger, particularly in comparative terms. If you’re looking to reach 100 million people in an evening, there’s only one place you can go, and that’s the Super Bowl,” he said.
EXCLUSIVE: NBC has revealed the hosts for its coverage of Sunday’s Closing Ceremony of the Beijing Olympics — and two of them have been in the news this week.
The 2022 Winter Olympics, now three Thursdays into competition, are back where they started ratings-wise.
Simone Biles has shared her support for Winter Olympics star Mikaela Shiffrin after she posted a heartbreaking message to fans.MORE: Simone Biles is engaged! See the heartwarming proposal and stunning ringMikaela took to social media to share a powerful message about the online hate and trolling she has received as she struggled through the 2022 Beijing Winter Olympics. Mikeala was one of Team USA's big hopefuls but she failed to finish the women's combined event, and lost control during the opening few seconds of her run in the giant slalom; Mikeala was defending her 2018 gold medal.WATCH: Simone Biles falls off mat during Tokyo 2020 qualifying roundsShe fell and skied out, ending her 30-race streak, and ended up being disqualified from the event."I know this all too well.
Leading into Wednesday primetime, the lowest-rated evening of the 2022 Winter Olympics in Beijing was the very first night of competition pre-Opening Ceremony. However, Wednesday marked new lows for NBC Olympics coverage.
Brian Steinberg Senior TV EditorIn TV’s never-ending morning wars, one law has been immutable: When NBC shows the Olympics, its “Today” wins in the ratings. That is not the case in this go-round.ABC’s “Good Morning America” won more viewers overall during NBC’s first week of coverage of the Winter Olympics from Beijing, the first time it has done so in more than three decades, according to data from Nielsen.
American track and field star Sha’Carri Richardson is RIGHTFULLY calling out what appears to be a major double standard at this year’s Winter Olympics. And we’re here for her take!
Super Bow LVI pitting the Los Angeles Rams against the Cincinnati Bengals kicks off at 6:30 p.m. ET/3:30 p.m. PT from SoFi Stadium in Inglewood, the Rams’ home field. The game will air live on NBC as well as for the first time on the Peacock streaming service and Spanish-language network Telemundo.
Hoda Kotb took to social media to reveal an incredible bit of news that had fans feeling as elated as she was.MORE: Jennifer Lopez teases Hoda Kotb about Joel Schiffman split live on Today showThe Today Show star shared a picture on Instagram featuring the two athletes who had brought the United States gold at that point at the 2022 Winter Olympics.WATCH: Hoda Kotb and Savannah Guthrie share how to watch the Winter Olympics GamesThe post highlighted Nathan Chen and Chloe Kim in competition, and Hoda happily wrote: "Good morning GOLD!!! Congrats @nathanwchen @chloekim."One fan excitedly commented: "Thank you Nathan and Chloe for an amazing job - it was so exciting and enjoyable watching you- your hard work and dedication certainly paid off!!"MORE: Hoda Kotb makes rare revelation about home life with daughters Haley and HopeAnother wrote: "Way to go guys!!!! So proud of you," with many others sharing congratulatory messages as well and sharing love for Hoda.While Hoda is currently dealing with the ramifications of her split from longtime fiancé Joel Schiffman, she has maintained that the two are still quite amicable.A post shared by Hoda Kotb (@hodakotb)Hoda celebrated the athletes that won gold for USA at the Winter OlympicsShe has been keeping herself busy by throwing herself into coverage for the 2022 Winter Olympics, which are being held in Beijing.While Hoda did attract a huge amount of fan love for her warm and enthusiastic coverage of the 2020 Summer Olympics in Tokyo, this year the pandemic and ongoing fears of a resurgence have forced NBC to alter plans. MORE: Inside Hoda Kotb's stylish home where she will co-parent her kids with ex Joel SchiffmanMORE: Hoda Kotb announces split from fiancé Joel Schiffman live on
Figure skater Nathan Chen and snowboarder Chloe Kim both brought gold for the U.S. Olympic team during Wednesday’s primetime coverage of the 2022 winter games in Beijing. Chen, fresh off his world-record-shattering men’s short program performance, nabbed the top prize in the men’s singles while Kim won gold for the women’s halfpipe. Each added to their tallies of Olympic medals, while also helping to provide a nice boost to NBC’s primetime coverage.
Jennifer Maas TV Business WriterNBC says it has “resolved” a “third-party error” that was inhibiting Leslie Jones’ social media commentary on the Beijing 2022 Winter Olympics.“This was the result of a third-party error, and the situation has been resolved,” an NBC spokesperson told Variety on Tuesday. “She is free to do her social media posts as she has done in the past. She is a super fan of the Olympics, and we are super fans of her.”Some of the comedian’s posts were blocked because of restrictions on sharing recorded video on social media, with NBC’s rights to the Olympics — which cost them $7.75 billion through 2032 — being very strictly observed.Jones, an Olympics live-tweeter since the 2016 Rio de Janeiro Games and a guest of NBC’s in Rio and at the 2018 Pyeongchang Winter Games, said in a statement tweeted Monday that she is “starting to feel like this should be my last Olympics I live-tweet.” “I know I know, another celebrity bitching.
Anna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.The Big Game is upon us.The Los Angeles Rams and Cincinnati Bengals will face off at SoFi Stadium in Inglewood, Calif. this weekend for Super Bowl LVI, an event that’s sure to bring in a large number of A-list spectators this year given its location. The game kicks off on Sunday, Feb.
NBC’s primetime Olympics host will return to the U.S. from Beijing after Monday night’s broadcast, earlier than was originally planned.
Scarlett Johansson and Colin Jost are having their minds read by Amazon Alexa in the tech giant’s latest big-ticket Super Bowl ad.
With the first full day of games tucked away, NBC posted some early numbers from the Beijing Winter Olympics and the glass seems to be half full.
Jennifer Maas TV Business WriterNBC Sports says 16 million viewers tuned in to watch the 2022 Beijing Winter Olympics opening ceremony on Friday, an all-time low for Olympic ceremonies on linear television.That’s around 43% down compared to the 28.3 million viewers that watched the PyeongChang Winter Olympics opening ceremony in February 2018.Friday’s torch-lighting in Beijing aired live on NBC and the streaming service Peacock beginning at 6:30 a.m. ET yesterday morning and was replayed again in primetime.
It’s early days at the XXIV Olympic Winter Games, but NBC must already be praying for some Gold medal glory or the Super Bowl to give them a boost. Right now, coming off record low viewership in the first night of primetime coverage, the billions the Comcast-owned network fork out to broadcast the Games until 2032 isn’t looking like money well spent.
health, and I love what I do.“The time is coming now where after the Super Bowl where I will think about a lot of things. I’ve got a couple of people very close to me who I trust their judgment, insight and what they’ll say in terms of what is next.”This is Michaels’ 11th Super Bowl, and his fifth for NBC.NBC signed Mike Tirico in 2018 to take over as Olympics host and eventually succeed Michaels on “Sunday Night Football.” With NBC having the Super Bowl in Los Angeles and Michaels’ contract ending, this upcoming offseason may be a transition point.Tirico, who has called some NFL games the past couple of seasons, will do double duty next weekend — hosting NBC’s prime-time coverage of the Beijing Games as well as the Super Bowl pregame show.
Chinese authorities interrupted a Dutch journalist’s live report on the Winter Olympics Friday, dragging him off-camera and creating confusion as to why his broadcast was halted.
Proud family. For Chloe Kim‘s parents—father Jong Jin Kim and mother Boran Yun Kim—their daughter is the definition of the American dream.