Superhero sweeties! These Marvel Universe members all have little ones at home.
07.02.2022 - 17:07 / deadline.com
Scarlett Johansson and Colin Jost are having their minds read by Amazon Alexa in the tech giant’s latest big-ticket Super Bowl ad.
Continuing a run of annual spots featuring Hollywood A-listers (last year’s centered on Michael B. Jordan), this one sees the couple at home using Alexa Routines for various tasks. The setup, laid out as Saturday Night Live‘s Jost uses Alexa to set up an afternoon of watching football, is imagining how it would work if the artificial intelligence technology could “read your mind.” In a series of amusing bits, they surreptitiously use the smart-device to comment on the other’s morning breath, babbling and other minor annoyances. Without speaking out loud, they give commands to Alexa as rejoinders to each other.
Johansson and Jost were married in 2020 and had a baby, Cosmo, last year. (Cosmo does not appear in the ad.)
As in past years, Amazon has put a 90-second version of the ad online, while a 60-second cut will air on Sunday’s Super Bowl. NBCUniversal is broadcasting the game from LA’s SoFi Stadium between the LA Rams and Cincinnati Bengals on NBC and Telemundo and also streaming it on Peacock.
The annual blitz of advertising on the big game is looking to stage a comeback after last year’s Covid-altered edition. NBCU said last week it had sold out its inventory of ads, with many of them fetching a record price of $7 million. The company has a twin threat of the Beijing Olympics along with the Super Bowl, with the pair of mega-events likely to generate ad revenue in the month of February well above $1 billion.
The tone of the Alexa ad also appears to match the prevailing sentiment of advertisers and viewers. The 2021 game, which was played in a stadium not even half-full of fans before vaccines
Superhero sweeties! These Marvel Universe members all have little ones at home.
London Fashion Week end with a bang. Savile Row’s Ozwald Boateng hosted a mega-show celebrating Black excellence with nearing on 100 looks spanning his signature, electric printed suits, overcoats cinched with harnesses and pearl strung dresses.
Days away! Scarlett Johansson’s much-anticipated skincare line is coming very soon — and the 37-year-old actress is finally (!!) spilling some new details about the brand.
Lori Harvey is dressed to impress! The model, 25, showed up to New York’s Fashion Week in a stunning all-white outfit, ready to attend the Michael Kors show. Lori was all smiles as she walked into the event, sporting a chic, short structured white blazer with nothing underneath and paired the jacket with matching white tailored trousers. Lori accessorized her look with strappy white sandals, a silver clutch bag, a silver necklace, and silver hoops, also sporting a sleek, shoulder-length chop.
Sasha Urban editorThe Hollywood sign is getting a temporary makeover following last night’s hometown Super Bowl win. Until Wednesday, the sign will read “Rams House” in honor of the Los Angeles team’s victory over the Cincinnati Bengals.The installation is a collaboration between the Rams, the City of Los Angeles, the Hollywood Sign Trust and the Hollywood Chamber of Commerce.
Todd Spangler NY Digital EditorWhat was the most popular Super Bowl LVI ad? According to YouTube, the No. 1 most-watched spot on Sunday was Amazon’s portrayal of Alexa wreaking havoc on the domestic bliss of Scarlett Johansson and Colin Jost.Johansson and Jost, who famously wed after meeting on “Saturday Night Live,” imagine what it would be like if Alexa could actually read their minds. In short, the couple discover that the truth hurts.Celebrities also featured prominently in several of Sunday’s other top Super Bowl ads as measured by YouTube views.Those included Zach Braff and Donald Faison (former “Scrubs” costars) and Miley Cyrus in ads for T-Mobile; Eugene Levy, along with Catherine O’Hara, Brie Larson, Danai Gurria and Dave Bautista, for Nissan; Idris Elba for Booking.com; “Ted Lasso” star Hannah Waddington for shopping app Rakuten; and Arnold Schwarzenegger (as Zeus) and Salma Hayek (as Hera) for BMW.
Super Bowl broadcast wasn’t just about football — with many viewers tuning in to simply see the TV commercials that aired in between the on-field action. NBC expected 100 million Americans to watch the event, meaning they were able to charge close to $7 million for a 30-second ad slot.
Dwayne Johnson just made his NFL dreams come true.Johnson took the field at SoFi Stadium at the top of Super Bowl LVI in Los Angeles Sunday where he introduced the NFC champions, the Los Angeles Rams and the AFC champions, the Cincinnati Bengals.Giving his signature WWE stare, Johnson hyped up the crowd with speech that had fans feeling like they were in the ring with him.«Finally, the Super Bowl has come up back to Los Angeles,» Johnson began. «It is time, time for a team to unleash a soul-crushing, unrelenting defense, a head-spinning onslaught of an offense, and take care of unfinished business, right here, right now.»He continued, «Ladies and gentlemen, the champions of the NFC, your Los Angeles Rams!»After a roar of applause for the home team, Johnson introduced the Bengals, who are competing for their first-ever Super Bowl trophy.«It is time, time for a team that has risen from the ashes to become one of the feared, dominant, absolutely electrifying teams in the NFL, time to give their city their first Super Bowl win in franchise history, ladies and gentlemen, the champions of the AFC, your Cincinnati Bengals,» Johnson said.«It is time, it is time for all of us here and millions around the world to bear witness to these incredible players who will leave every ounce of sweat, guts and pride and legacy on this hallowed field because that is what champions do,» the actor added before officially kicking off the game.«Ladies and gentlemen, it is my honor to say, finally, it is time for the Super Bowl.».@THEROCK.
Husband and wife duo Scarlett Johansson and Colin Jost are starring in a new Super Bowl Commercial for Amazon!
Scarlett Johansson and Colin Jost are about to be on everyone’s television screens thanks to their Super Bowl commercial.
Rams and the Bengals — it’s also about the day’s buzziest commercials. This year, celebrities including Megan Thee Stallion, Ewan McGregor, Zendaya, real-life couple Scarlett Johansson and Colin Jost and Kevin Hart are just a few of the names lending star power to the ads.The game airs beginning at 6 p.m.
Super Bowl without some must-see, star-studded commercials! Every year, families gather around the television on Super Bowl Sunday to watch the fun and exciting TV spots — and also a football game.The nation's biggest companies shell out millions to craft hilarious, clever, touching and downright wild ads for the annual sporting event.
Rob Lowe is bringing evil back.
Miley Cyrus and Dolly Parton are the latest in a long line of celebs teasing a Super Bowl ad ahead of this Sunday’s big game.
Salma Hayek and Arnold Schwarzenegger might have one of the best Super Bowl commercials in history. The big game is just a few days away and the actors have a huge campaign with BMW for their new iX electric vehicle. Hayek shared a 60-second ad on her Instagram and, the Hollywood A-listers play the Greek God Zeus and his wife Hera as they retire from Mount Olympus to live on earth.
Zendaya — or should we say -- is taking the seashore by storm. The Euphoria star is bringing the classic tongue twister to life, thanks to Squarespace's newly revealed Super Bowl commercial. Yes, Sally is still selling seashells, but thanks to Squarespace, she's become a «seaside sensation,» expanding her line to include skirts and sarongs, serenity sessions at sunrise, seaside snacks and excursions of the seashore.
announced on Feb. 3 that Super Bowl LVI was officially “sold out of every in-game unit across NBC, Telemundo and all digital platforms, including Peacock.” Multiple 30 second spots sold for a whopping $7 million—which, according to NBCUniversal, is a new unit rate average record for a Super Bowl! Amazon, Uber Eats and Booking.com are among this year’s advertisers who enlisted famous faces like Scarlett Johansson, Colin Jost, Gwyneth Paltrow, Trevor Noah and Idris Elba for their ads.