Studio71 Chiefs Adam Boorstin and Matt Crowley on Enabling Creators to ‘Become Their Own Media Company’
11.10.2023 - 17:11
/ variety.com
Cynthia Littleton Business Editor As Big Media becomes ever more consolidated, Studios71 is preparing to launch a flotilla of startup media businesses in the coming years. The creator services company is designed to fulfill a range of production, marketing, distribution, advertising and sponsorship sales functions for its social media star clients. The end game is to turn personalities into brands that harness the power of their followings in social media first and foremost.
On the latest episode of Variety podcast “Strictly Business,” Studio71 co-CEOs Adam Boorstin and Matt Crowley walk through the company’s evolving business ventures and growth engines. The pair say there are abundant opportunities for creators and influencers who have finely tuned brands and know how to tend to their followers. “Entrepreneurialism is a word that sort of gets thrown around a lot.
These creators really started their business as a startup. There is a side to them that is very creative. And a lot of them have a side to them that is extremely entrepreneurial,” Boorstin said.
“We’ve seen a lot of great transitions where talent has started making very simple beauty videos that go on YouTube. And then they are able to expand into starting a podcast, to starting to get involved in their own line of beauty products. They’re very much optimizing their business.” Depending on their niche, social media creators have ample opportunities to grow their bottom line and enhance their brand with licensing and merchandising deals, retail and e-commerce.
But media remains at the core. Boorstin learned the art of building a multiplatform brand from his experience as an early employee of Buzzfeed. “It was this elaborate operation with a team of analytics
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