South Asian Powerhouses Applause Entertainment & Zindagi Team For ‘The Pink Shirt’; Streaming Drama Set For SXSW Sydney
04.10.2023 - 07:21
/ deadline.com
EXCLUSIVE: Applause Entertainment and Zee’s Zindagi will try on The Pink Shirt together at South By Southwest Sydney this month.
The South Asian powerhouses have lined up the streaming series as the second production out of a recently struck content partnership, and will be taking it to the Palace Central Cinema on October 16 for the film strand of South by SouthwestSydney.
The eight-episode show will star Sajal Aly and Wahaj Ali, and is billed as “a riveting take on modern-day relationships, their love, challenges, and struggles in a raw and real way, and as a “simple and confusing, tragic yet funny tale of broken and complex relationships.”
The drama revolves around the journey of Sophia (Aly) and Umer (Ali), who are stuck in respective toxic relationships only to discover an alluring intensity for each other and embark on a transformative journey towards love that mends them as people.
The Pink Shirt will be a Zindagi original ‘presented’ by Applause and is the only South Asian streaming series selected for SXSW Sydney, which is SXSW’s first foray outside of Austin, Texas. The news comes soon after announcement the first project from the Applause-Zindagi pact, Farar, would launch at the Chicago South Asian Film Festival. (Note: Deadline parent PMC owns 50% of SXSW through joint venture P-MRC.)
Aly is expected to attend, along with director Kashif Nisar, writer Bee Gul and producer Shailja Kejriwal, who leads Zindagi’s involvement in the Applause partnership.
“The Pink Shirt challenged me in ways I never imagined, delving deep into the complexities of human connections,” said Aly, while Pakistani star Ali added: “Portraying the complexities of human relationships in The Pink Shirt has been a remarkable challenge and