Patrick Frater Asia Bureau Chief Smart phone usage is key to music listeners in parts of East Asia, but only a minority of users are committed subscribers to streaming services. That apparent contradiction may explain the rise of mini-subscriptions in the region. “Some 81% of music listeners in Malaysia use smartphones as their go-to music listening devices in a typical month, yet only 31% of music streamers in Malaysia pay for a streaming subscription,” says new report from consultancy firm Luminate. The firm’s latest Music 360 Study examines music consumption habits and preferences in a selection of Asia-Pacific markets, including South Korea, Japan, Philippines, Thailand, Indonesia, Vietnam, and Malaysia, but excluding China, India, Singapore and Australia.