Secrets of the Stylish: Getting ready with Elizabeth McGovern
26.04.2022 - 17:59
/ msn.com
Downton Abbey: A New Era premiere was a glamorous affair that brought all the stars of the beloved TV show back together on the red carpet for the first time in years – and the actresses and their stylists pulled out all the stops. This was certainly the case for Elizabeth McGovern, who worked together with her stylist Mary Fellowes on a very unique look, one which championed sustainability.
The dress was created by Beirut-based couture house, Azzi & Osta, who re-purposed an old design with deadstock material from a former Marc Jacobs collection. "These big red-carpet moments can get hundreds of millions of digital impressions and therefore are a wonderful vehicle and platform to spread awareness," Fellowes told us about why it was so important to make a statement about sustainability on this occasion.
"Not to do so, in the age of climate crisis we live in and when we are all patently aware of how polluting fashion is, to me is a dereliction of duty and unethical. For this event, we needed to rework this heirloom dress, so I insisted that any fabrics be sourced from an upcycled supplier – we went with Mood Fabrics in New York.
Rumour has it that the velvet we chose was deadstock from Marc Jacobs. "Following the premiere, the dress will be transformed into a tailored trouser look, featuring the same sequinned bodice detail, giving it a second life – and meaning it can be worn again and again.
Taking an opportunity to make such a statement about sustainability was important to both Fellowes and McGovern, who know how much of an impression red-carpet fashion can make. "Social media has been a game changer to allow stylists to communicate direct with wide audiences on their work, their inspiration, their process," says
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