Samuel L Jackson revealed as new Warburtons ad star
20.09.2023 - 18:29
/ manchestereveningnews.co.uk
Hollywood legend Samuel L Jackson has been revealed as the new star of Warburtons Bakery's TV ads.
Bosses at the Bolton-based family business said working with the Pulp Fiction actor was a 'uniquely memorable experience' as they unveiled their latest edition of their famous commercial.
Jackson takes on the role of bakery boss Jonathan Warburton as he demonstrates the 'effort that goes into making the perfect Toastie loaf,' the bakery said. He is the latest in a string of celebs to feature, following in the footsteps of George Clooney, Robert De Niro and Sylvester Stallone.
READ MORE: The Greater Manchester doctor who raped a woman after threatening her with scissors... and then threatened to release a video of the attack
READ MORE: Pub less than hour from Manchester named as the best in Britain
The actor said it was a 'pleasure' to meet Jonathan Warburton and an 'honour' to follow on from other esteemed actors.
"We had a lot of fun on set so I hope people enjoy the finished product – the ad AND Toastie Loaf!," he added.
Jonathan Warburton, Chairman of Warburtons, said, “At Warburtons, we pride ourselves on the care that goes into making sure that every single loaf is as fresh and high quality as possible.
"Quality is truly at the heart of our 145-year-old business, and this new ad is a real celebration of that passion.
Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience, and we hope to bring some light-hearted humour to viewers at home – while reminding the nation that our Toastie truly offers our customers the best of the best.”
The two-minute clip will premiere on ITV on Friday evening.