‘Renaissance: A Film By Beyoncé’ Brightens Up Thursday With $5M Previews; 99% Positive Audience Exits – Box Office
01.12.2023 - 15:56
/ deadline.com
AMC Entertainment’s second concert film theatrical release, Renaissance: A Film by Beyonce, fired up last night with $5M previews from showtimes that began at 7PM. While that figure is higher than the Thursday night previews for AMC’s Taylor Swift: The Eras Tour which did $2.8M, you’ll remember that previews for that Sam Wrench-directed movie were announced literally two days before its release.
Hence, Eras Tour, which posted the biggest opening at the domestic box office this fall with $92.8M, cannot be used as a comp hereto Renaissance. Given Beyonce’s pull on older audiences, particularly woman (those over 25 showed up at 53%), an opening in the vicinity of $15M-$20M is expected, and indeed, last night’s ticket sales are considered to be frontloaded. Sources in distribution have questioned why this movie is opening on the sleepy, awfully attended post Thanksgiving weekend. We understand that decision was mutally agreed upon by AMC and team Beyonce, versus holding the movie until next year.
That said, critics were crazy in love for Renaissance giving the movie produced, written and directed by Beyonce 100%, one notch below the 99% certified fresh of Eras Tour. Early PostTrak from Comscore/Screen Engine last night shows audiences also crazy in love for the concert pic at 5 stars, a massive 99% positive and 90% definite recommend. Those who showed up were 70% female with 51% Black, 20% Caucasian, 20% Latino and Hispanic and 6% Asian. The biggest demo were those 25-34 which repped 45% of the audience.
Renaissance is booked at 5,300 theaters worldwide and will only play the Thursday-Sunday frames in the coming weekends similar to Eras Tour.
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