‘Priscilla’ Set to Become Mubi’s Biggest Box Office Hit Ever With $5 Million Grossed Internationally in First Week (EXCLUSIVE)
12.01.2024 - 13:47
/ variety.com
Alex Ritman After just one weekend of international release, “Priscilla” — Sofia Coppola‘s biopic starring Jacob Elordi as Elvis Presley and Cailee Spaeny as The King’s (then) teenage bride “Priscilla” — has already hit several major milestones for arthouse streamer and distributor Mubi. Produced by Fremantle’s The Apartment, the film currently sits on a box office in excess of $20 million in the U.S., where A24 released the film on Oct.
27. And for Mubi, it’s become its widest theatrical launch ever, with over 1,300 cinemas across the U.K., Ireland, Germany, Latin America, Benelux and Austria.
And with an opening weekend box office haul of $4.1 million in those territories, “Priscilla” now looks set to smash the company’s records and overtake Charlotte Wells’ indie hit “Aftersun” to become its biggest release to date. With over $25 million grossed so far, “Priscilla” will soon likely become Coppola’s third largest commercial success to date, and her biggest in almost two decades, after “Lost in Translation,” which made $117 million, and “Marie Antoinette,” which finished on $60 million.
The success of “Priscilla” is underlining of Coppola as one of the most interesting directors working today and the star power it has ignited beneath the fast-rising careers of both Elordi and Spaeny. The film also marks a major moment in the trajectory of Mubi, founded by London-based auteur-friendly Efe Cakarel in 2007.
Mubi had already earned its status as one of the most aggressive arthouse buyer at recent underwhelming film markets, but it still managed to turn heads with its major multi-territory deal for “Priscilla,” ahead of the Venice Film Festival, where it bowed in competition and won the best actress award for Spaeny. Less
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