Peter Chernin’s North Road Buys Stake In Peyton Manning’s Omaha Productions
18.05.2023 - 00:59
/ deadline.com
The North Road Company, the content studio founded by Peter Chernin, has acquired an unspecified minority stake in Peyton Manning’s Omaha Productions. The deal includes a multi-year agreement for development, production, and sale of unscripted and scripted content.
The Chernin Group investment firm, co-founded by Chernin, will become Omaha Productions strategic partner to expand into media-adjacent consumer businesses.
The first project under the new partnership is The King of Collectibles, a multi-part documentary series that premiered on Netflix in April and became a top-10 rated show on the platform. It follows memorabilia dealer Ken Goldin and his team at Goldin Auctions. Executive producers include Omaha Productions and North Road’s Words + Pictures. Chernin Group is also an investor in Goldin Auctions.
Omaha Productions and North Road’s Words + Pictures are currently developing a full-length documentary with Amazon Prime Video about Eric Reed, the trainer of the horse Rich Strike, which won the 2022 Kentucky Derby. (At 80-1 odds, Rich Strike was the biggest long shot to win the race in more than 100 years.) Omaha worked with Words + Pictures on The ESPY Awards, the Places franchise, Monday Night Football with Peyton and Eli and NFL Honors.
North Road’s unscripted development and production infrastructure include Chernin Entertainment (Ford Vs. Ferrari, Hidden Figures, Planet Of The Apes franchise); Connor Schell’s Words + Pictures premium non-fiction storytelling (30 for 30, O.J.: Made in America, The Last Dance); premium unscripted and reality producers Left/Right (The Circus); and Kinetic Content led by producer Chris Coelen (Netflix series Love is Blind, The Ultimatum).
“Through Peyton’s relationship