Pepsi Will Cut Super Bowl Ads For Flagship Soda to Focus on Halftime Show

The NFL has selected three people who have served during the coronavirus pandemic as honorary captains for the Super Bowl along with inaugural poet Amanda Gorman for an original poem. Commissioner Roger Goodell announced Wednesday that educator Trimaine Davis, nurse manager Suzie Dorner and Marine veteran James Martin will take part in the coin toss on Feb.

Brian Steinberg Senior TV EditorEven in tough times, advertisers still want a Super Bowl.CBS is “virtually sold out” of all its commercial inventory for Super Bowl LIV, according to a spokesperson for parent company ViacomCBS, a sign that Madison Avenue remains interested in the Big Game despite some of the rockier economic conditions surrounding it.The network has been seeking around $5.5M for a 30 second in-game spot and has been grappling with decisions by some stalwart sponsors to bench

The Weeknd has unveiled a new greatest hits collection, titled The Highlights, ahead of his upcoming Super Bowl halftime performance.

Joey Fatone remembers Super Bowl XXXV in Tampa, Florida, for many reasons. Twenty years ago, Fatone and the other members of *NSYNC shared the stage with Aerosmith, Nelly, Mary J.

Brian Steinberg Senior TV EditorAfter years of breaking into TV programs with commercials, Pepsi wants to get into a little show business of its own.“Cherries Wild” represents something different for the glitzy soda marketer, which has entertained viewers for decades with ads starring Michael Jackson, Madonna and Britney Spears.

Super Bowl 55 is just around the corner and it's set to be one of the most important sports highlights of 2021. This year the annual event will take place at the Raymond James Stadium in Tampa, Florida which is home to the Tampa Bay Buccaneers who will dust off their helmets to compete against the Kansas City Chiefs.

One for the ages! Kansas City Chiefs quarterback Patrick Mahomes was just starting school when his Super Bowl LV opponent Tom Brady was winning his first championship in 2002.

Brian Steinberg Senior TV EditorMIMO Studios, the production company backed by former Nickelodeon president Cyma Zarghami, has a concept it hopes will go swimmingly with the need for new children’s content.MIMO is in talks with various streaming-video hubs and kid-focused media outlets regarding a trio of 45-minute 3-D animated musical specials based on author Deborah Diesen’s “Pout-Pout Fish” books.

will rock the mike for 7,500 COVID-19 vaccinated front-line workers. “I’ll be there for TIKTOK TAILGATE! I can’t wait to put on a show for the NFL’s honored guests before the game… Health care workers from Tampa and around the country!” the “Party in the U.S.A.” songstress announced on Instagram Sunday.  Medical staffers who have received the coronavirus vaccine were gifted free admissions passes to enjoy the championship game live at the Raymond James Stadium in Florida on Feb.

Miley Cyrus has been added to the Super Bowl line-up – she’ll headline the TikTok Tailgate prior to Super Bowl LV at Raymond James Stadium in Tampa Bay, Florida on February 7, 2021.The singer confirmed the exciting news on Sunday (January 24, 2021) via social media, revealing she can’t wait to perform for specially-invited healthcare workers.“SUPER BOWL LV!!! I’ll be there for TIKTOK TAILGATE!!!” she wrote.

Brian Steinberg Senior TV EditorThe King of Beers is stepping away from one of its most prominent thrones.Beverage giant Anheuser-Busch InBev is benching Super Bowl commercials from Budweiser, perhaps its best-known product — the first time in nearly four decades that the brand won’t have a place on the Big Game ad roster.

Miley Cyrus is set to perform at the 2021 Super Bowl, playing an inaugural pre-game event called ‘TikTok Tailgate’.

The two teams playing in the 2021 Super Bowl have been set!

Miley Cyrus is giving back. The pop superstar is headlining a special Super Bowl LV pre-game concert being held specifically for frontline health care workers.Cyrus took to Instagram to share that she would be performing as part of the TikTok Tailgate event, which will go down before kick off at the big game at Raymond James Stadium in Tampa, Florida, on Feb.

Super Bowl LV in Tampa, Florida, but that's now been answered. The NFL announced that while the numbers will be only a fraction of the usual — for the obvious, aforementioned reason — it will still permit 22,000 fans to be in the stands at Raymond James Stadium. Only 14,500 of those tickets will be released for sale, however, because the remaining 7,500 will be given free of charge to vaccinated health care workers in the Tampa area, the league announced on Friday.

Brian Steinberg Senior TV EditorFans of big NBC sports franchises like the NHL and Premier League will have to follow them to a new home.NBCUniversal will shutter its NBCSN sports network, and move some of its top sports properties to the USA network in a maneuver executives believe will boost the economics of the general-entertainment cable outlet at a time when new streaming-video hubs are luring bigger audiences.

Super Bowl LV will be here soon! After Sunday, we will find out which two teams — Tampa Bay Buccaneers, Green Bay Packers, Buffalo Bills or Kansas City Chiefs — will make their way to the Super Bowl in Tampa Bay, Florida, on Feb.

Jennifer Lopez is getting nervous ahead of her performance at President-elect Joe Biden's inauguration. The singer's fiancé, Alex Rodriguez, appeared on Monday's episode of and revealed that Lopez is more anxious about her upcoming performance in Washington D.C.

Brian Steinberg Senior TV EditorThe Super Bowl has long served as a prominent front for the long-running soda war between Coca-Cola and Pepsi.

The Weeknd catches one fan dancing along to his song “Blinding Lights” in the first Super Bowl LV commercial from Pepsi.