Coca-Cola Will Sit Out Super Bowl, Joining Pepsi

The Weeknd won’t be heartless for Pepsi’s Super Bowl LV Halftime Show performance in Tampa, Florida, Sunday.

Brian Steinberg Senior TV EditorFans who tune in to the Super Bowl this Sunday are already expecting to see two all-star quarterbacks. Some of them will glimpse three.Patrick Mahomes and Tom Brady will command this Sunday’s broadcast, leading on-field strategy when the Kansas City Chiefs and the Tampa Bay Buccaneers clash during CBS’ broadcast of Super Bowl LV.

Brian Steinberg Senior TV EditorGeneral Motors is readying a big Super Bowl ad to press American car consumers to make a big shift.The giant automaker will launch a new campaign highlighting its efforts to scale up electric vehicles during CBS’ Super Bowl broadcast with a 60-second spot that taps Will Ferrell, Kenan Thompson and Awkwafina. The spot, crafted by Interpublic Group’s McCann WorldGroup, is slated to appear during the first quarter of the game.

Norah O’Donnell will sit down  with President Joe Biden for his first network television interview since taking office, with plans to air ahead of the Super Bowl on Sunday.

Brian Steinberg Senior TV EditorPresident Joe Biden’s first formal interview as the Commander-in-Chief will take place during a uniquely American event: the Super Bowl.that has the occupant of the Oval Office take a few minutes to speak with the news division of the network airing the Big Game.

 John Travolta and his daughter Ella Bleu Travolta, 20, will be dancing alongside each other in a new Super Bowl commercial for Scotts Miracle-Gro according to Pop Culture.com.John and Ella will be combining forces, paying tribute to Travolta‘s 1978 “Grease” character Danny Zuko.

Robert Downey Jr., Tiffany Haddish and Metallica are set as guests on A Late Show: Super Bowl Edition, a live special edition of Stephen Colbert’s Late Show. It will follow late local news after Sunday’s Super Bowl LV, beginning at approximately 11:35 PM ET/8:35 PM PT on CBS.

Brian Steinberg Senior TV EditorJason Alexander has an intriguing assignment this Sunday: He’s got 60 seconds to convince Super Bowl audiences they need a new kind of Tide detergent — and he will have to complete the bulk of his assignment without saying a word.Alexander, the actor known for his roles in “Seinfeld,” “Pretty Woman” and on Broadway, stands at the center of a Super Bowl spot for Tide.

Brian Steinberg Senior TV EditorWhen Cedric the Entertainer appeared in commercials for Bud Light about two decades ago, they “made me more famous than any TV show or movie,” he recalls.

Brian Steinberg Senior TV EditorWhen Cedric the Entertainer appeared in commercials for Bud Light about two decades ago, they “made me more famous than any TV show or movie,” he recalls.

Brian Steinberg Senior TV EditorVerizon’s Super Bowl efforts don’t start and end with a commercial.Yes, the telecommunications giant will air a commercial during CBS’ broadcast of Super Bowl LV on Sunday, but that’s only part of the show the company expects to put into action.On Tuesday and Friday, Verizon plans to livestream videos – hosted by late-night personalities Desus and The Kid Mero — of top NFL players taking part in games created specifically for Raymond James Stadium in Tampa, the

Pepsi’s Super Bowl Halftime Show is one of the most-watched TV events of the year, a stage that Saweetie believes she’s ready to tackle.

Brian Steinberg Senior TV EditorThe prospect of putting an ad in the Super Bowl for the first time might make some executives nervous, but not John Lagerling.Madison Avenue regulars know they can game out the Big Game by getting consumer reaction to their ads before they put them on TV, or analyzing them with reams of data. Mercari, an online marketplace that’s running its first Super Bowl commercial on CBS next Sunday, isn’t doing too much of that, says Lagerling, the company’s U.S.

1900s Supers at Versace SS18, or Bella Hadid closing Vivienne Westwood's shows two seasons in a row in a wedding dress), Fendi's Haute Couture SS21 show has stepped in to sate our thirst. For Kim Jones' debut collection as Artistic Director of Fendi (following Karl Lagerfeld's passing), the British designer invited the modelling world's brightest stars to bring his clothes to life on Wednesday.

Brian Steinberg Senior TV EditorEven in tough times, advertisers still want a Super Bowl.CBS is “virtually sold out” of all its commercial inventory for Super Bowl LIV, according to a spokesperson for parent company ViacomCBS, a sign that Madison Avenue remains interested in the Big Game despite some of the rockier economic conditions surrounding it.The network has been seeking around $5.5M for a 30 second in-game spot and has been grappling with decisions by some stalwart sponsors to bench

Brian Steinberg Senior TV EditorAfter years of breaking into TV programs with commercials, Pepsi wants to get into a little show business of its own.“Cherries Wild” represents something different for the glitzy soda marketer, which has entertained viewers for decades with ads starring Michael Jackson, Madonna and Britney Spears.

For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn't advertising its iconic Budweiser brand during the Super Bowl. Instead, it’s donating the money it would have spent on the ad to coronavirus vaccination awareness efforts.

announced Monday. “Like everyone else, we are eager to get people back together, reopen restaurants and bars, and be able to gather to cheers with friends and family,” said Monica Rustgi, vice president of marketing at Budweiser.

Brian Steinberg Senior TV EditorThe King of Beers is stepping away from one of its most prominent thrones.Beverage giant Anheuser-Busch InBev is benching Super Bowl commercials from Budweiser, perhaps its best-known product — the first time in nearly four decades that the brand won’t have a place on the Big Game ad roster.

Super Bowl 55 – or LV, if you’re fond of Roman numerals – now has its two contenders. The Tampa Bay Buccaneers will face off against the Kansas City Chiefs on Sunday, February 7 at Raymond James Field in Tampa.