CBS Sells Out Super Bowl Ad Time Despite Big Brand Defections

Brian Steinberg Senior TV EditorSavannah Guthrie’s next one-hour special won’t appear on any of NBC News’ best known properties, which include “Today” and “NBC Nightly News.”  And yet, it may be of more critical importance to the NBCUniversal-owned news organization than any in-depth report she’s presented in recent months.Guthrie will today kick off a week-long focus by NBC News on the mental health of young people during the pandemic, the first of what NBC News President Noah Oppenheim says

There was a lot of history made at the Super Bowl last night for Tom Brand, the Tampa Bay Buccaneers and halftime show headliner The Weeknd, but Nielsen today are making some history of their own.

Warren «Wawa» Snipe wowed audiences at Super Bowl LV with his performances of «America the Beautiful» and «The Star-Spangled Banner» in American Sign Language before the big game.

Brian Steinberg Senior TV EditorSuper Bowl ads typically offer a mirror on society, but on Sunday they provided a window to the future.Dozens of Super Bowl advertisers ignored the coronavirus pandemic that grips the nation, and looked instead to better times.

Fans can’t get enough of the hilarious Super Bowl Commercial from Dr. Squatch.

Ellise Shafer administratorNational Youth Poet Laureate Amanda Gorman shared her talent with the world once again during Super Bowl LV, performing a poem dedicated to the everyday heroes of the COVID-19 pandemic.This year, the NFL chose three Super Bowl captains who have made an impact on their communities during the pandemic. Gorman recited a poem honoring them, titled “Chorus of the Captains,” into a 1950s-era microphone while pensive yet triumphant music played.

Brian Steinberg Senior TV EditorAfter driving “Thunder Road” for decades, Bruce Springsteen is taking a detour on Madison Avenue.The musician known as “The Boss” will command two minutes of commercial time in Super Bowl LV Sunday night, all part of a mammoth Jeep ad meant to reflect a national mood of coming together after four years of politics and polarization.

saved his baby grandchild from being kidnapped at his home in Malibu, California, by a female intruder.

Brian Steinberg Senior TV EditorFans who tune in to the Super Bowl this Sunday are already expecting to see two all-star quarterbacks. Some of them will glimpse three.Patrick Mahomes and Tom Brady will command this Sunday’s broadcast, leading on-field strategy when the Kansas City Chiefs and the Tampa Bay Buccaneers clash during CBS’ broadcast of Super Bowl LV.

Brian Steinberg Senior TV EditorGeneral Motors is readying a big Super Bowl ad to press American car consumers to make a big shift.The giant automaker will launch a new campaign highlighting its efforts to scale up electric vehicles during CBS’ Super Bowl broadcast with a 60-second spot that taps Will Ferrell, Kenan Thompson and Awkwafina. The spot, crafted by Interpublic Group’s McCann WorldGroup, is slated to appear during the first quarter of the game.

Brian Steinberg Senior TV EditorPresident Joe Biden’s first formal interview as the Commander-in-Chief will take place during a uniquely American event: the Super Bowl.that has the occupant of the Oval Office take a few minutes to speak with the news division of the network airing the Big Game.

 John Travolta and his daughter Ella Bleu Travolta, 20, will be dancing alongside each other in a new Super Bowl commercial for Scotts Miracle-Gro according to Pop Culture.com.John and Ella will be combining forces, paying tribute to Travolta‘s 1978 “Grease” character Danny Zuko.

Brian Steinberg Senior TV EditorJason Alexander has an intriguing assignment this Sunday: He’s got 60 seconds to convince Super Bowl audiences they need a new kind of Tide detergent — and he will have to complete the bulk of his assignment without saying a word.Alexander, the actor known for his roles in “Seinfeld,” “Pretty Woman” and on Broadway, stands at the center of a Super Bowl spot for Tide.

Alicia Keys, Christina Aguilera, and Luke Bryan will be helping fans continue the Super Bowl celebrations this weekend by performing at a live-streamed after party.Comedienne Tiffany Haddish will host the Verizon Big Concert for Small Business event on Sunday (February 7, 2021), when Brandi Carlile and Brittany Howard will also be among the performers.The after show will take place on Verizon’s various social media platforms, including Twitch and YouTube at 11pm ET, immediately after the big

Brian Steinberg Senior TV EditorWhen Cedric the Entertainer appeared in commercials for Bud Light about two decades ago, they “made me more famous than any TV show or movie,” he recalls.

Brian Steinberg Senior TV EditorWhen Cedric the Entertainer appeared in commercials for Bud Light about two decades ago, they “made me more famous than any TV show or movie,” he recalls.

Brian Steinberg Senior TV EditorVerizon’s Super Bowl efforts don’t start and end with a commercial.Yes, the telecommunications giant will air a commercial during CBS’ broadcast of Super Bowl LV on Sunday, but that’s only part of the show the company expects to put into action.On Tuesday and Friday, Verizon plans to livestream videos – hosted by late-night personalities Desus and The Kid Mero — of top NFL players taking part in games created specifically for Raymond James Stadium in Tampa, the

Brian Steinberg Senior TV EditorCBS has set in motion “an external investigation” into allegations of racist and misogynist behavior by senior executives at its local-TV unit, a sign that the ViacomCBS company continues to grapple with these issues even though it has probed them in the recent past.In a memo sent to staffers Friday, George Cheeks, CEO of CBS Entertainment Group, said the company had hired Keisha-Ann Gray, an attorney from the law firm Proskauer Rose, to examine recent