‘Origin’ Becomes The Highest Tested Movie Ever For Neon & Ava DuVernay
21.11.2023 - 15:23
EXCLUSIVE: We are hearing from sources that Origin, the new movie from Oscar nominated filmmaker Ava DuVernay, is not only the highest tested movie in her career, but for Neon, the pic’s distributor too.
Origin landed a 91 total positive in the top two boxes with an 81 definite recommend in its audience testing, outstripping Neon’s Cannes Film Festival Palme d’Or and 2020 Best Picture Oscar winner, Parasite, which clocked a 91 total positive and 73 definite recommend, as well as the studio’s other Oscar winner, I, Tonya, which earned an 88 total positive, and 68 definite recommend.
We understand that the focus groups who remain after an Origin test screening are emotionally in tears, moved by what they’ve just seen, with deep conversations with other moviegoers on the pic’s social issues. The movie has an awards qualifying release in LA and NYC on Dec. 8 before opening on Jan. 19.
Neon took global rights on Origin before its premiere at the Venice Film Festival where it received an eight-minute standing ovation. In the wake of its premiere, the movie stands at 85% certified fresh on Rotten Tomatoes. With Origin, DuVernay became the first Black American woman to have a selection in the Venice Film Festival.
Origin is based on Isabel Wilkerson’s 2020 bestseller Caste: The Origin of Our Discontents and tracks the Pulitzer Prize winner’s creative and personal journey over several continents through grief, revelation and the evils of historical stratification. King Richard Oscar nominee Aunjanue Ellis-Taylor plays Wilkerson. The movie contains strong and scary connections to today’s political realities, both domestic and international, from antiquity to India’s Dalit caste (once called Untouchables) to slavery in America
The website popstar.one is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint
on the news if you find it unreliable.