‘One Piece’ Solidifies Its Dominance With Another Week Atop Netflix TV Charts — Here’s How The Streamer Made It Happen
12.09.2023 - 19:15
/ deadline.com
The Straw Hat Pirates are growing their ranks.
The audience for Netflix’s One Piece ballooned during the series’ first full week on the service, tallying 19.3M views from September 4 to September 10 and easily making it to the top of Netflix’s English-language TV list for the week. The audience is up nearly a million views from last week, when the adaptation of Eiichiro Oda’s manga accumulated 18.5M views in its premiere weekend.
The eight-episode series still has a ways to go before it could land on the all-time most popular list, but 37.8M views in less than two weeks is still quite a feat. And there’s plenty of time left in the series’ 91-day premiere window to make it happen.
This is quite the win for Netflix, which threw significant resources into the adaptation. There was certainly a lot riding on One Piece, since it was a chance at redemption after the streamer’s failed adaptation of Shinichirō Watanabe‘s anime classic Cowboy Bebop. Canceled after one season, the series was criticized by fans as well as Watanabe himself, who said he couldn’t bear to watch more than a few minutes of it.
Netflix seems to have broken the curse with One Piece. The audience data is the cherry on top of a successful campaign that spanned the globe, prompting the series to go organically viral on social media (there have been more than 4B search impressions for #onepiecenetflix on TikTok alone). But, it didn’t start with a bullish campaign. In order to make One Piece a hit with fans, Netflix and Tomorrow Studios, which also produced Cowboy Bebop, had to go back to the drawing board.
“One of the very fundamental questions Steven [Maeda], Matt [Owens], and I talked about early on is, why do a live action version of this? There’s an
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