‘One Piece’ Buzz Grows Across Social Media Platforms As Manga Adaptation Launches On Netflix
01.09.2023 - 00:07
/ deadline.com
EXCLUSIVE: It’s been less than 24 hours since One Piece debuted on Netflix, but the buzz surrounding the series already fairly strong.
The 10-episode series launched on the streamer Thursday and, to celebrate, Netflix held fan events in 10 cities around the globe that drew thousands of straw hat pirates. Things kicked off in Los Angeles on August 24 and have traveled across the seas (much like Monkey D. Luffy himself) to hit Paris, Tokyo, Milan, Bangkok and more.
The events are just one part of an extensive campaign that Netflix has launched in support of the manga adaptation, which is expected to be quite popular.
As is expected in 2023, the streamer is also leaning heavily on social media to engage the fandom during launch and throughout the premiere weekend. In addition to its own social media assets, Netflix has also partnered with influencers across the globe to connect with current One Piece fans as well as engage new audiences with the project.
It’s certainly paying off. Ahead of the series’ debut, Netflix hosted a TikTok live countdown that boasted a million viewers across nine countries. Those who tuned in were surprised with the first five minutes of the series on TikTok live.
As a result, the series has also been organically trending on X, formerly known as Twitter, in the UK, Brazil, Thailand, France, Spain and the US. It’s also been trending on Reddit. And, to top things off, One Piece has managed a 94% Audience Score from more than 2,500 ratings on Rotten Tomatoes within hours of launching on Netflix.
Of course, the real test will come next week when Netflix releases viewership data for One Piece‘s premiere weekend. For context, one of Netflix’s recent TV darlings, Wednesday, boasted 341.23M hours