variety.com
31.01.2022 / 19:11
Vice Distribution Strikes Content Deal With Nordic Streamer Viaplay (EXCLUSIVE)
Elsa Keslassy International CorrespondentVice Distribution, the media brand’s commercial arm, has secured a new content partnership with leading Nordic streamer Viaplay. Under the pact, Viaplay will feature 210 hours of Vice programming on its service in the Nordic and Baltic regions, with titles spanning true crime, investigative documentary, entertainment, sport and lifestyle.The partnership with Viaplay — which covers Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia and Lithuania — follows a string of similar deals recently signed by Vice Distribution with key platforms such as Pluto TV, Roku, Globo Brazil, and Discovery U.S.