Nielsen Expects New Ratings Accreditation Vote from Media Rating Council

Brian Steinberg Senior TV EditorA new NBCUniversal advertising executive is taking on the task of tackling advertisers to link themselves to such sports properties as “Sunday Night Football” and the soon-to-launch USFL.Peter Lazarus will take the lead on selling ads behind the bulk of NBCUniversal’s sports programming, part of a gradual overhaul of the company’s work behind connecting Madison Avenue with some of TV’s biggest and most-watched properties.Lazarus has been named executive vice president of sports ad-sales, taking up responsibilities previously held by Dan Lovinger, a longtime NBCU ad-sales exec who has been assigned to focus more intently on the company’s efforts behind Olympics advertising. Lovinger was elevated to president in January and will lead Olympics ad-sales efforts as NBCU works harder to fulfill a commitment it has made along the 2028 Los Angeles Olympics, pledging to offer long-term deals to partners for TV, digital, and live event advertising, as well as brand activations and associations with Team USA.

Brian Steinberg Senior TV EditorCAA has signed Peter Alexander, the co-chief White House correspondent for NBC News, and will represent him in his dealings with media and other potential employers.Alexander is also co-anchor of the weekend broadcast of “Today,” which he joined in October of 2018. He and Kristen Welker, who is also NBC News’ co-chief White House correspondent, have led “Today” on weekends since January of 2020, anchoring the program from Washington, D.C.Alexander has been with NBC News since 2004 and has covered events around the world as well as in the nation’s capital.

Brian Steinberg Senior TV EditorChris Cuomo wants CNN parent WarnerMedia to keep paying him even though he no longer works there.The former CNN primetime anchor alleged in an arbitration filing Wednesday that his career has suffered damages in excess of $125 million, and suggested CNN had allowed several of his one-time colleagues to violate standards and practices in a bid to keep viewership. The anchor also said his firing by CNN late last year cost him nearly $15 million in salary that he would have earned if he had served out his last contract.In the filing, Cuomo’s attorneys argued that CNN favorites like Don Lemon and Jake Tapper, as well as analyst Jeffrey Toobin, had potentially violated the news outlet’s practices, but were not punished for doing so.  “As long as CNN’s ratings would not be hurt, [former CNN Worldwide President Jeff] Zucker and [former CNN Chief Marketing Officer Allison] Gollust were more than willing to overlook major transgressions by CNN personalities,” Cuomo’s filing alleges, “or even engage in blatant misconduct themselves.” CNN declined to comment.Cuomo and CNN parted ways last year after the anchor was caught up in the sexual-harassment scandal that engulfed his brother, former New York governor Andrew Cuomo.

Brian Steinberg Senior TV EditorBenjamin Hall, the Fox News Channel correspondent who was injured while covering Russia’s invasion of Ukraine for the Fox Corp.-owned network, has managed to get out of the country, according to a memo from Suzanne Scott, Fox News Media’s CEO, issued Wednesday.“Ben is alert and in good spirits. He is being treated with the best possible care in the world and we are in close contact with his wife and family,” Scott said in the note to staffers.Fox News has deployed a handful of correspondents around the country, including Trey Yingst and Steve Harrigan.Hall had been reporting in Horenka, outside of Kyiv, Ukraine, with cameraman Pierre Zakrzewski and journalist Oleksandra “Sasha” Kuvshynova when their vehicle came under fire.

Brian Steinberg Senior TV EditorCraig Melvin will leave his 11 a.m. weekday morning slot at MSNBC at the end of March, marking the latest shift of personnel at the NBCUniversal-owned cable-news outlet.Melvin will focus more heavily on his duties at NBC News and NBC’s “Today” program, where he is as regular a presence as Savannah Guthrie and Hoda Kotb, according to a spokesperson for MSNBC.

Brian Steinberg Senior TV EditorShares of media-measurement kingpin Nielsen Holdings PLC surged more than 40% Monday after The Wall Street Journal reported the company had started talks with a group of private-equity firms, including Elliott Management Corp., for a sale that could be valued at approximately $15 billion, including debt.Elliott Management has a reputation for pressing for big changes at the companies in which it invests, and has in the past called for different management of companies including Barnes & Noble. Interpublic Group and AT&T.

Brian Steinberg Senior TV EditorMSNBC intends to make some of its best-known opinion programs available to premium tier customers of the NBCU Peacock streaming service, allowing the shows to be seen by consumers who might not subscribe to the cable network.Starting in early spring, an MSNBC “hub” of episodes of “Morning Joe,” “Deadline: White House,” “The Beat with Ari Melber,” “The ReidOut,” “All In with Chris Hayes” and MSNBC’s opinion programs will stream on-demand the day after they air on cable. Specials with top hosts including Rachel Maddow, Nicolle Wallace, Chris Hayes, Trymaine Lee and others will premiere later this year, streaming exclusively on Peacock.“We are reimagining the MSNBC experience by adding the core of our perspective programming to Peacock and reaching audiences wherever they are and however they choose to consume content,” said Rashida Jones, president of MSNBC, in a prepared statement.

Following a six-day strike and four days of picketing in New York City, WGA East members have voted near-unanimously to ratify a new contract with G/O Media covering about 100 staffers at its digital news outlets Gizmodo, Jezebel, The Root, Lifehacker, Kotaku and Jalopnik.

Brian Steinberg Senior TV EditorAndrew Ross Sorkin, the New York Times journalist and CNBC morning host, will take on a new assignment for NBC News: gaining an edge in the TV-news industry’s expanding streaming wars.Sorkin will host and produce a limited-run original series for NBC News Now, the NBC News streaming service that its parent has promoted aggressively in recent weeks as rival CNN prepares to launch a new streaming venture called CNN Plus. Sorkin’s streaming debut is expected to examine “the people, trends, institutions and forces shaping our world,” according to an NBC News statement.

Brian Steinberg Senior TV EditorTV networks have long demanded more data from Nielsen to help keep track of viewers who are leaving traditional TV for streaming video and mobile viewing. Now they say they want less.Nielsen recently began releasing new sets of information that include more granular measurement of TV audiences, available alongside its traditional measures of total linear viewership by age and gender.

Brian Steinberg Senior TV EditorABC News anchor David Muir will anchor a live primetime “20/20” special from the border between Ukraine and Poland on Friday night, as the nation’s news networks continue to scramble to cover Russia’s invasion into Ukraine, one of the biggest global stories to take place in recent memory.Muir will report on the refugee emergency taking place along that border as Ukrainians seek safety amid turmoil in their country. The program will air on Friday, March 4, at 8 p.m.

Brian Steinberg Senior TV EditorTop executives from some of the nation’s biggest media conglomerates haven’t in recent months been shy about blasting Nielsen, the industry’s de facto measurement of success or failure. At Walt Disney Co., however, they’re humming a song that bears some resemblance to the farewell tune from “Mickey Mouse Club”: “See you real soon.”Many media companies are casting about for new alliances with measurement upstarts and Nielsen rivals.

Brian Steinberg Senior TV EditorA+E Networks has long been in the business of selling advertising time for its linear cable networks. But as it moves into a new era of haggling over audiences who watch TV in decidedly non-traditional fashion, it has started to push advertisers to find new ways to spend their money.“As our industry continues to evolve, we remain focused on premium, popular and relevant stories and storytellers and are expanding the ways our viewers can find our content,’ says Paul Buccieri,” president and chairman of A+E Networks Group, in a prepared statement, adding: “In an ever-changing landscape, we are providing our advertisers more —  more programming featuring the world’s most beloved talent, more best-in-class opportunities to reach their targets, and more custom solutions to exceed their goals and deeply engage their audiences.” A+E Networks is holding a virtual upfront presentation Wednesday for advertisers.

Brian Steinberg Senior TV EditorThe media industry’s measurement wars are expanding beyond counting traditional video audiences.iSpot, the measurement company that figures prominently in plans by NBCUniversal and WarnerMedia to offer alternatives to Nielsen in the sector’s looming “upfront” marketplace, will acquire Tunity, an analytics company that analyzes consumer viewing habits in public locations nationwide, including restaurants, offices, bars and hotels.“We want to account for all viewing across all screens,” says Sean Muller, iSpot’s founder and CEO, in an interview. The Tunity acquisition, he says, could be “powerful, both for our advertising clients who invest heavily in tentpole events and programs that are consumed outside the home and for our media partners.” The companies did not disclose financial terms.Keeping track of so-called “out of home” audiences has become more critical to TV networks, who understand that significant chunks of viewership for news, sports and other live programming is often found outside a consumer’s main habitat.

Jem Aswad Senior Music EditorCharli XCX has dropped the latest single from her forthcoming album “Crash,” just days before her appearance on “Saturday Night Live” (which was originally scheduled for December but postponed due to omicron) and will perform the song on the show.According to the announcement, the song, which is accompanied by a video directed by Imogene Strauss and Luke Orlando, is one of the first Charli wrote for the album. The disco-fied song is a collaboration with the brother team of Justin and Jeremiah Raisen (a.k.a.

Brian Steinberg Senior TV EditorDon’t count Nielsen out of TV’s measurement wars just yet.Many TV companies are reaching out for new yardsticks to measure audiences rushing to watch TV in digital fashion. Disney is, too — but it’s not abandoning one of the industry’s oldest measurement purveyors as it does so.Disney said Tuesday that it had entered into an agreement with Publicis Media to test work on Nielsen’s new NielsenOne system, a measurement product that aims to count unduplicated video audiences across linear and digital screens and that Nielsen expects to introduce formally later this year.

Brian Steinberg Senior TV EditorIf it wasn’t for Chris Licht, you might not see Gayle King on TV every weekday morning.King wasn’t the typical host of a national morning-news show. She had worked for nearly two decades at a Hartford TV station before trying her hand at daytime TV.

Brian Steinberg Senior TV EditorPete Davidson won’t be live from New York on this particular Saturday night.The “Saturday Night Live” cast member has been cleared to work on the production of “The Home,” the Miramax horror movie being directed by James DeMonaco, according to two people familiar with the matter. A spokesperson for “SNL” could not be reached for immediate comment.

Brian Steinberg Senior TV EditorNielsen is poised to release another batch of new data about TV viewers as it battles with TV networks over which yardstick will be paramount in the industry’s coming upfront marketplace.The media measurement giant is expected as soon as Wednesday to announce it will issue streaming data from connected TV sets, according to two people familiar with the matter. The information, Nielsen is expected to tell clients, will give advertisers, media buyers and media companies more information in their efforts to understand how audiences are behaving across a range of different screens.

Here’s a collection curated by The Associated Press’ entertainment journalists of what’s arriving on TV, streaming services and music platforms this week.MOVIES— The Ryan Reynolds action comedy “Free Guy,” one of the few big-budget original movies to come out in theaters last year, arrives Wednesday on Disney+. And in Shawn Levy's genially self-aware film, which racked up $331 million at the box office, originality is very much at the heart of a story about a nonplayer videogame character (Reynolds) who breaks free of his coding.