Nickelodeon Takes New Swing With ‘Slime Cup’ Celebrity Golf Tournament (EXCLUSIVE)

Brian Steinberg Senior TV EditorThe media industry’s measurement wars are expanding beyond counting traditional video audiences.iSpot, the measurement company that figures prominently in plans by NBCUniversal and WarnerMedia to offer alternatives to Nielsen in the sector’s looming “upfront” marketplace, will acquire Tunity, an analytics company that analyzes consumer viewing habits in public locations nationwide, including restaurants, offices, bars and hotels.“We want to account for all viewing across all screens,” says Sean Muller, iSpot’s founder and CEO, in an interview. The Tunity acquisition, he says, could be “powerful, both for our advertising clients who invest heavily in tentpole events and programs that are consumed outside the home and for our media partners.” The companies did not disclose financial terms.Keeping track of so-called “out of home” audiences has become more critical to TV networks, who understand that significant chunks of viewership for news, sports and other live programming is often found outside a consumer’s main habitat.

Brian Steinberg Senior TV EditorIf it wasn’t for Chris Licht, you might not see Gayle King on TV every weekday morning.King wasn’t the typical host of a national morning-news show. She had worked for nearly two decades at a Hartford TV station before trying her hand at daytime TV.

Brian Steinberg Senior TV EditorNielsen hopes to regain industry backing of its TV ratings later this year, the company’s top executive told investors Monday.Speaking on a call with analysts, Nielsen CEO David Kenny said the company expects to complete all necessary work to regain accreditation by mid year. He believes the Media Rating Council, the industry organization that certifies measurement processes, will vote on accreditation of Nielsen’s national and local TV ratings work sometime after that.

Brian Steinberg Senior TV EditorPete Davidson won’t be live from New York on this particular Saturday night.The “Saturday Night Live” cast member has been cleared to work on the production of “The Home,” the Miramax horror movie being directed by James DeMonaco, according to two people familiar with the matter. A spokesperson for “SNL” could not be reached for immediate comment.

Brian Steinberg Senior TV EditorNielsen is poised to release another batch of new data about TV viewers as it battles with TV networks over which yardstick will be paramount in the industry’s coming upfront marketplace.The media measurement giant is expected as soon as Wednesday to announce it will issue streaming data from connected TV sets, according to two people familiar with the matter. The information, Nielsen is expected to tell clients, will give advertisers, media buyers and media companies more information in their efforts to understand how audiences are behaving across a range of different screens.

Brian Steinberg Senior TV EditorJohn Oliver has a few words for his soon-to-be new bosses at Discovery. And even those may be more than enough.The HBO host, who launches a new season of the comedy-meets-investigative-journalism series “Last Week Tonight” on Sunday, has for the past several years teased the owner of HBO and its parent WarnerMedia with great relish. “You’re a terrible company.

Brian Steinberg Senior TV EditorThe Murdochs, the media-mogul family that controls Fox News Channel, are about to be the subject of a new documentary series that will be distributed by one of their main rivals.CNN expects to launch a six-part documentary series, “The Murdochs: Empire of Influence,” on CNN Plus, the streaming video site slated to launch in weeks to come. The series is produced with The New York Times and Left/Right and is based on the New York Times Magazine article “How Rupert Murdoch’s Empire of Influence Remade the World,” by journalists Jonathan Mahler and Jim Rutenberg.

There’s another Star Trek on the way!

There’s so much Spongebob Squarepants coming to us!

Paramount+ unveiled robust plans Tuesday for three of its most highly profitable franchises, setting the table for a series of films derived from “SpongeBob SquarePants,” “Teenage Mutant Ninja Turtles” and “Transformers.”“As we’ve known with Nickelodeon’s long-standing success, the kids and family audience is incredibly loyal, and we see that on Paramount+ as well, with kids and family ranking as one of the strongest genres on the service in terms of both engagement and subscriber acquisition,” Brian Robbins, Paramount+ chief content officer for movies and kids & family, said in a statement as part of the streamer’s investors day presentation. “So as they stay for our shows and look for even more of them, we’re doubling down on giving them what they want by expanding the universes of the characters they love the best.”Among the projects are three new movies set in the “SpongeBob SquarePants” universe, based on the original characters, that are set to come to Paramount+.

Paramount+, the ViacomCBS streaming service, has unveiled a new slate of original kids and family programming, including a Teenage Mutant Ninja Turtles CG-animated movie series, and a Transformers: Earthspark animated series, among others. The announcements were made Tuesday by Brian Robbins, Chief Content Officer, Movies and Kids & Family for Paramount+, during the ViacomCBS’ Investors Event.

ViacomCBS is further expanding its Dora The Explorer universe. Paramount+ has given a series order to a new Dora the Explorer CG-animated preschool series, produced by Nickelodeon Animation. Additionally, the first-ever live-action Dora the Explorer series, inspired by the tone of Paramount Pictures’ 2019 film Dora and the Lost City of Gold, is shifting its demo target to tweens. The details were revealed Tuesday by Brian Robbins, Chief Content Officer, Movies and Kids & Family for Paramount+, during ViacomCBS’ Investors Day Event.

EXCLUSIVE: Even though the second film doesn’t bow till the spring, Paramount Pictures and Sega Corporation are moving fast to build on its ever growing universe with projects in both the film and TV realms. Paramount Pictures and Sega Corporation have commenced development on a third feature film installment to the Sonic the Hedgehog franchise. Additionally, Sega and Paramount+ are developing the first-ever original live-action Sonic series, to launch in 2023, which will feature the character Knuckles, with Idris Elba returning to voice the role. The character is set to make its debut in the upcoming sequel that bows on April 8.

Brian Steinberg Senior TV EditorJamie-Lynn Sigler has been keeping a secret for weeks. On Sunday, it finally came out.Sigler, who played Meadow Soprano for more than eight years on the iconic HBO series “The Sopranos,” stepped into the role again Sunday for a Chevrolet commercial that aired during NBC’s telecast of Super Bowl LVI. The ad updated, shot for shot, the show’s opening montage, which used to feature James Gandolfini’s  Tony Soprano driving a Chevy truck.

Brian Steinberg Senior TV EditorLast year, Dolly Parton contributed a song for a Super Bowl commercial. This year, she’s raised her game, by appearing in two.The iconic singer and songwriter was planning to be at home Sunday night watching NBC’s broadcast of Super Bowl LVI with plenty of snacks, dips and wings on hand so she could see her performance in two short Big Game commercials from T-Mobile.“I have to watch it this year, ‘cause I’m in it,” Parton quipped during a phone interview earlier this week.Parton debuts alongside Miley Cyrus, making a rare joint appearance with the singer who also happens to be her goddaughter (see their past antics in episodes of Cyrus’ Disney Channel mainstay “Hannah Montana”) for T-Mobile, the telecommunications carrier.

Brian Steinberg Senior TV EditorOn Sunday, actor Ty Burrell will fulfill a goal that has long been on his bucket list: taking part in a Super Bowl commercial.He put a lot of work into it. In a 30-second spot slated to air in the fourth quarter of the Super Bowl, Burrell will be spotted making frivolous purchases like a jetpack, a giant yacht called the “TyTanic” and a life-size robot. He even agrees to buy a live Pegasus — all to the detriment of the character he portrays.

Brian Steinberg Senior TV EditorAmazon wants to take some time out of NBC’s Super Bowl telecast to remind viewers to watch its new Thursday-night stream-casts next season without the use of linear TV.The e-commerce giant will unveil during Super Bowl LVI a new logo for the mid-week NFL games to which it will have exclusive rights starting next season, and hopes viewers will recognize some hallmarks of the game – and some signals about the future of it. The new logo will debut in a Super Bowl ad crafted with independent agency Wieden + Kennedy.The animated blue shield Amazon has created to represent “Thursday Night Football” uses elements of the shape of an old pigskin as well as Amazon’s signature “smile” logo, and should become a familiar symbol to football fans next season as the company threads the insignia through various aspects of production.

Brian Steinberg Senior TV EditorAs CNN’s many journalists tried to get past the ouster of Jeff Zucker, they ran up against one of their biggest professional hurdles: a source who refuses to talk.Some of WarnerMedia’s best-known on-air personalities pressed the company’s CEO Jason Kilar again and again on Monday, asking him to divulge more details around why Zucker resigned after acknowledging a personal relationship with Allison Gollust, CNN’s chief marketing officer. But Kilar would not.The WarnerMedia chief faced questions from Don Lemon, Alisyn Camerota, Brian Stelter, Jim Sciutto, Bill Weir, Richard Quest, John Avlon and Victor Blackwell, as well as longtime producer Jim Murphy, many of them pressing him for more information about whether the parent company felt Zucker was given a harsher punishment than was necessary; about whether WarnerMedia was negotiating with Chris Cuomo, fired by Zucker last year, over severance; and whether the looming merger of WarnerMedia with Discovery forced his hand when it came to deciding what to do about the now former CNN chief.

Brian Steinberg Senior TV EditorJonah Goldberg, one of the two conservative political analysts who resigned from Fox News Channel in colorful fashion over its coverage, is joining CNN as a contributor, the WarnerMedia network confirmed Monday.Goldberg, a longtime editor at National Review and a founder of The Dispatch, will appear on CNN programs as news networks gear up for the 2022 midterm elections. He and another popular conservative commentator, Stephen Hayes, took to the “Media Equation” column of The New York Times in November to say they were cutting ties with Fox News Channel, where they had been contributors since 2009.