A fight for control at the top of Canada’s Thunderbird Entertainment Group has entered its latest phase.
New CW Chief Brad Schwartz Talks Scripted Strategy, Unscripted Plans & Branding As He Seeks “Breakthrough Content” That Also Makes Money
03.11.2022 - 04:01 / deadline.com
As Nexstar announced Wednesday morning, former Pop TV president Brad Schwartz is returning to the network executive ranks as President of Entertainment at The CW. Reporting to new CW president Dennis Miller, he will be starting at the network in two weeks as he winds down his current role as CEO of The Capra Project, a startup entertainment venture focused on “authentic stories of family, faith, joy and hope” which was launched last year with investment from Lionsgate, UTA, Blumhouse and Tyler Perry.
For Schwartz, who started his executive career in his native Canada as SVP & GM, The Much MTV Group before coming to the U.S. for stints as SVP Programming at Fuse and then president of Pop, this marks a return to The CW where he consulted for 10 months in 2020-21 on acquisitions (linear and digital) and on ways to further the network’s AVOD strategy. During that time, he also helped bring two Canadian series, Children Ruin Everything and SkyMed, to the U.S. with co-production deals at Roku and Paramount+, respectively.
At Fuse, Schwartz launched breakout Billy on the Street; at Pop, he spearheaded a slate of modestly budgeted original scripted series, most of them co-productions, led by Emmy juggernaut Schitt’s Creek.
In an interview with Deadline, Schwartz discusses his plans for The CW as it focuses on profitability under new owner Nexstar, its new brand identity, as well as its mix of scripted and unscripted series and whether sitcoms and procedurals will be part of it. He also addresses the potential fate of The CW’s current scripted series, models for making scripted shows that are profitable for the network, his development strategies, executive team, and whether The CW will continue to program seven nights a week.
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