Michael Bass, EVP of programming at CNN, is leaving the network at the end of the year.
02.11.2022 - 01:05 / deadline.com
EXCLUSIVE: The new iteration of The CW is starting to take shape.
Two and a half months after Nexstar Media Group acquired a majority stake in the broadcaster, the new owners are starting to make moves that will determine its programming mix and who will be leading this charge.
Chief among these include the search for a top programming executive, a re-tooling of its scripted lineup and a drive to greenlight more unscripted formats.
This comes after a major round of layoffs at the company as well as the departure of long-term execs such as streaming and branding chief Rick Haskins, ad chief Mitch Nedick and comms chief Paul Hewitt.
Earlier this month, Dennis Miller was named President of The CW Network, replacing Mark Pedowitz. Deadline understands that he has been leading a search for a programming boss with executives such as former Pop TV boss Brad Schwartz understood to be in the mix.
Schwartz, who led Pop TV’s Emmy charge with Schitt’s Creek, consulted for The CW on programming matters for around a year after leaving Amazon-owned audio platform Audible in the summer of 2020. His experience in both scripted, Pop was also behind series such as Anna Paquin’s Flack, Florida Girls and the fourth season of One Day At A Time, and unscripted during his days at MTV, would make sense for a combined role.
But it’s not entirely clear whether Nexstar is searching for one executive to lead programming across its scripted and unscripted slate or two execs with the other focused on unscripted.
We hear that the company had been keen to holds talks with executives including former NBC alternative chief Jenny Groom, Michael Bloom, EVP, Content at Tom Brady and Michael Strahan’s Religion of Sports, and former Warner Horizon unscripted
Michael Bass, EVP of programming at CNN, is leaving the network at the end of the year.
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As Nexstar announced Wednesday morning, former Pop TV president Brad Schwartz is returning to the network executive ranks as President of Entertainment at The CW. Reporting to new CW president Dennis Miller, he will be starting at the network in two weeks as he winds down his current role as CEO of The Capra Project, a startup entertainment venture focused on “authentic stories of family, faith, joy and hope” which was launched last year with investment from Lionsgate, UTA, Blumhouse and Tyler Perry.
EXCLUSIVE: As the dust has settled on the wave of layoffs that hit the CW yesterday, we are hearing more names of senior executives in multiple areas who were impacted.
Brad Schwartz has been officially named as President, CW Entertainment.
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