‘NBC Has a Heart That’s Cold’: Upfronts Week Kicks Off With Pickets Circling NBCU’s Radio City Music Hall Presentation

Jennifer Maas TV Business Writer Disney reached its 7,000 layoffs goal, handing out notices to the remaining employees impacted in its third round of job cuts last Friday ahead of the Memorial Day holiday weekend, Variety has confirmed. The Mouse House’s target was to conclude these companywide layoffs, which focused most heavily on the media divisions and left the parks largely untouched, ahead of the summer. The company still has plans to eliminate more roles internationally over a period of time, according to a source close to the situation, but Disney has now concluded the benchmark it set in February, soon after Iger’s return as CEO upon the ousting of Bob Chapek.

Jennifer Maas TV Business Writer Colin Farrell, Mariska Hargitay, Danny Strong, Paula Pell, Rachel Dratch, Michael Kelly and Craig Zobel were among the stars who came out to the writers strike picket line outside Paramount Global’s New York City office in Times Square Thursday. Sen. Kirsten Gillibrand, D.-N.Y., and local politicians spoke at the event in support of the Writers Guild of America’s (WGA) cause against the Alliance of Motion Picture and Television Producers (AMPTP) that has led to a four-week-and-counting work stoppage due to the organizations’ inability to ink a new contract May 1. “This is about what’s right. We’ve seen income inequality grow exponentially over the last decade; and in your business, it has never been more present,” Gillibrand said to the crowd, filled with not only WGA members, but also those from SAG-AFTRA, IATSE and Teamsters, among other unions. “We see writers working hard every day to produce content and we have an unfair playing field. Not only does AI want to displace our writers, they simply can’t. AI generates content based on what’s been written before the work you did last year, and the year before. It’s not original. It’s not imaginative. It doesn’t come from the human heart. It’s not about a human experience. It’s not about what people actually want to learn about or know about or see or experience. That is what writers bring to the equation every single time. So this strike is so important for the future of this country. It’s about the value of workers; workers and what they create is fundamentally valuable.”

Cynthia Littleton Business Editor That was the week that was, and last week was an upfronts week like no other. Variety’s team of New York-based television and digital reporters offer a debrief on the 2023 programming presentations in New York on the latest episode of Variety weekly podcast “Strictly Business.” The drama roiling the industry was evident in all the Writers Guild of America picket signs that swarmed around the major events held from May 15 to May 17. That added to the general madness of the week that is a television and advertising industry tradition but is starting to feel anachronistic in the streaming era. But the upfronts are still a hard habit to break. Netflix even crashed the party this year, albeit virtually.

Elon Musk basically confirmed today that Florida Gov. Ron DeSantis is set to announce his candidacy for the 2024 U.S. presidential election on Twitter tomorrow in an interview with the platform’s owner himself.

Jennifer Maas TV Business Writer SAG-AFTRA has struck a deal with celebrity video platform Cameo to cover the brand deals that members make through Cameo for Business (C4B) under a guild contract. The new pact, “C4B x SAG-AFTRA Agreement,” will allow SAG-AFTRA members to count C4B earnings toward health and pension benefits, just as those earnings become a growing concern for out of work actors while the Writers Guild of America’s strike against Hollywood studios and their organization, Alliance of Motion Picture and Television Producers (AMPTP), rages on. SAG-AFTRA has been a big supporter of WGA on the picket line over the first three weeks of the strike, with SAG-AFTRA president Fran Drescher being very vocal ahead of the the actors guild entering its own contract negotiations with the AMPTP on June 7.

Elon Musk‘s new feature for Twitter Blue subscribers — the ability to upload two-hour videos — has been used for film piracy.On Thursday (May 8), the owner of the social media platform announced that Twitter Blue subscribers would now be able to post 120-minute-long (8GB) videos.Shortly after the announcement, one verified user took advantage of the new feature and uploaded Shrek The Third in its entirety.The post currently sits at the top of the replies to Musk’s initial tweet. However, the video upload has since been disabled “in response to a report by the copyright owner.”Other users have since been taking advantage of the feature to share more copyright-infringed videos, such as movies, full sports matches and concert events.fuck it.

Jennifer Maas TV Business Writer Warner Bros. Discovery kicked off its 2023 upfront presentation in a no-frills way, with an overall brand sizzle and ad chief Jon Steinlauf giving a few remarks on stage at the Theater at Madison Square Garden Wednesday. While the presentation covering HBO, Max, CNN, Food Network, HGTV, Discovery and more Warner Bros. Discovery brands was shorter than last year’s show (which was the company’s first since the merger that created it last April) the tight 90-minute presentation still covered each of its key divisions. Albeit, with much less sizzle, with no stars in attendance amid the writers strike. “Let me just start by saying I am hopeful that a fair resolution is found soon with the writers,” HBO and Max chief Casey Bloys said, adding that he hopes for a return of talent to the stage, “making this a far more entertaining show” compared to “me and my clips.”

Jennifer Maas TV Business Writer SPOILER ALERT: This interview reveals major plot points from the “9-1-1: Lone Star” Season 4 finale, “In Sickness and In Health,” which aired Tuesday on Fox. They finally did: After seasons of will-they-won’t-they drama, surprise wives, multiple tripes to the ICU, and a last-minute murder, T.K. Strand (Ronen Rubinstein) and Carlos Reyes (Rafael Silva) made it down the aisle, said their vows, and were pronounced husband and husband on the Season 4 finale of Fox’s “9-1-1: Lone Star.” Here, the on-screen newlyweds discuss with Variety the beauty and tragedy of the two-hour Tarlos wedding episode, and what it sets up for the married first responders in Season 5 (the first season that “Lone Star” will air on a different network from its parent series, “9-1-1,” which is moving to ABC).

Elon Musk welcomed Twitter’s new CEO into the fold as he held court at Tesla’s annual meeting in Austin today, sounding genuinely relieved to offload some of the burden of running the beleaguered social media company he reluctantly acquired last fall.

Michael Schneider Variety Editor at Large From the moment an animated “Ted” opened the NBCUniversal upfront, voiced by Seth MacFarlane prior to the writers strike, it was clear this was going to be an abbreviated event. For starters, until a week ago, this was still going to be Linda Yaccarino’s Radio City Music Hall show. But with Yaccarino off running Twitter (“Ted” making a crack about the crazies now at Twitter earned the biggest inadvertent laugh of the morning), it was up to Mark Marshall, NBCU interim chairman, global advertising & partnerships, to make the pitch to advertisers. “In all of our conversations leading up today, regardless of client or category, there has been one constant…this is going to be a very important year for your businesses,” Marshall said, counting 32 pharma launches, 60 auto releases (including 46 electric vehicles) and over 100 movie releases (“which puts us back to pre-pandemic levels”) this year. “We know this is a competitive year. And here at NBCUniversal, we are built for these moments.”

The upfronts may be an annual ritual steeped in TV and streaming advertising, but NBCUniversal gave film more than a fleeting moment in the spotlight during its pitch to media buyers Monday morning.

Jennifer Maas TV Business Writer Warner Bros. Discovery has asked talent not to appear in-person at their Wednesday upfronts presentation, so as not to put those individuals in a position where they need to cross the Writers Guild of America’s picket line amid the ongoing writers strike, Variety has learned. A source close to the situation says this choice was made by WBD out of respect for both the talent and the writers on strike. However, talent will be represented in other ways throughout the show, and the event will cover all parts of the WBD business operations. The original pre-strike plan had been for a robust lineup, including big WBD stars like Magnolia Network’s Chip and Joanna Gaines, but has been trimmed down since the strike went into effect May 2, when the WGA and Alliance of Motion Picture and Television Producers failed to ink a new contract.

Jennifer Maas TV Business Writer The last-ever episode of “9-1-1” on Fox airs Monday, and it’s a bittersweet occasion for Oliver Stark, who has starred as Evan “Buck” Buckley on the Ryan Murphy-produced first-responder drama since its debut six seasons ago. While the show is ending its run on one network, it will be alive and well next season on ABC — the broadcaster that is owned by Disney, the parent company of “9-1-1” studio 20th Television, which not too long ago was owned by Fox — so Stark isn’t saying goodbye to his character, so much as a family he and his co-stars have established behind-the-scenes. Here, Stark discusses with Variety his reaction to the move to ABC for Season 7, and if he thinks spinoff “9-1-1: Lone Star” (which also hails from 20th Television) remaining at Fox for its fifth season means the chance at another crossover episode between the two series is slim.

WGA strike.“We are grateful for the contribution writers make to our company and respect their right to demonstrate it may take some time, but I know we will eventually get through this and the result will be a stronger foundation on which we can all move forward together,” Chairman of NBCUniversal Mark Lazarus said during the New York event. Unsurprisingly, the event scaled back on its celebrities, relying on more executives and reality TV stars to introduce its clips and segments.

exited the company after more than a decade on Friday to serve as the new chief executive officer of Twitter. “So what was more surprising today, being welcomed by a foul mouthed teddy bear or seeing me up here on stage?,” Lazarus told an audience of advertisers during the company’s Upfront presentation on Monday, referencing a raunchy musical opening from Seth MacFarlane’s Ted.

Mark Lazarus, chairman of NBCUniversal Television and Streaming, wasn’t on the production call sheet until very recently for the company’s upfront at Radio City on Monday morning.

The NBCUniversal Upfront kicked off a week of events in New York amid a writers strike.

Todd Spangler NY Digital Editor In what may have been an highly unconventional job interview, NBCUniversal ad chief Linda Yaccarino hosted a discussion with Elon Musk about Twitter’s content policies and approach to working with marketers at an industry conference one month before Musk announced that he’d hired her as the social network’s CEO. The April 18 keynote conversation was billed as a talk about Musk’s “Twitter 2.0: From Conversations to Partnerships” at MMA Global’s Possible marketing event in Miami. Yaccarino told Musk that marketers want “protection for their ad campaigns,” with content moderation policies ensuring that “provocative speech” is properly labeled. She applauded Twitter’s announcement last month to promote “freedom of speech, not freedom of reach,” under which the company said it will limit the reach of tweets that violate policies concerning hateful conduct and violent speech.

Twitter has a new CEO.

Even without a once-in-a-generation strike or a Twitter bombshell, next week would already pose a challenge to media companies making their annual upfront pitches to ad buyers in New York.