NBC Considers Abandoning 10 P.M. Primetime Hour for Local Programming
26.08.2022 - 21:56
/ variety.com
Jennifer Maas TV Business Writer NBC is considering handing over its 10 p.m. primetime programming hour to local stations, Variety has confirmed. Insiders say that this conversation has happened multiple times over the past 10 years, and emphasize this is not the first time the option of ceding time to affiliates has been discussed at the broadcaster. Instead, this is just the most recent in ongoing explorations and it could lead to no changes at all. Additionally, sources say NBCU is not mulling this as a cost-cutting move that would lead to less programming, but one that might be made to best utilize the broadcast brand and relationship with affiliates vs. its streaming and cable options.
It’s important to note that new speculation surrounding a 10 p.m. hour change, which comes just ahead of NBC launching its fall lineup Sept. 19, does not impact any new and returning series airing during that time period, at least for now. The earliest NBC would consider implementing a shift that would hand over the 10 o’clock hour to affiliates would be fall 2023. At that point, decisions would need to be made regarding what stays, what goes, what shifts to an earlier slot or another night, and what could be a better fit on NBCU’s streamer Peacock.
At the moment, NBC has the new “Quantum Leap” reboot, new seasons of “New Amsterdam,” “Chicago P.D.” and “Law & Order: Organized Crime” all airing as 10 p.m. shows. There will also be no changes made for late-night programming, including “The Tonight Show Starring Jimmy Fallon” and “Late Night With Seth Meyers,” which air at 11:35 p.m. and 12:35 p.m., respectively. However, there is a chance NBC could consider shifting start times for those talkers if the 10 p.m. hour is handed over to
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