Miss Universe Seals New Multi-Year Deal to Continue on Roku and Telemundo, Starting with November Event (EXCLUSIVE)
03.08.2023 - 17:57
/ variety.com
Michael Schneider Variety Editor at Large “Miss Universe” is extending its relationship with The Roku Channel and Telemundo. The Miss Universe Organization, which has been undergoing an overhaul under new owners JKN Global Group PCL, has sealed a multi-year deal with Roku and Telemundo to continue as the U.S. streaming and broadcast homes for the pageant, in both English and Spanish, respectively.
Roku streamed and Telemundo aired the most recent Miss Universe event in January; it repped the first live event ever streamed on Roku. Next up, the 72nd annual “Miss Universe” event will take place on Nov. 18, 2023, live from El Salvador.
Joining this time will be L.A.-based production company InventTV, run by Sergio Alfaro, who will executive produce alongside Miss Universe’s Paula Shugart and Anne Jakrajutatip. “I’m really proud of the show in January,” Miss Universe Organization CEO Amy Emmerich told Variety. “I think all those small nuance changes that we did behind the scenes for the rules, selection committee and the criteria behind it really went a long way.
Our goal was to reignite and make sure people were aware it’s here. ‘Miss Universe’ is the Super Bowl in so many countries. But when it comes to the United States and European countries, we really need to elevate it.
I felt like we did that. The numbers speak for themselves.” Although as a streamer Roku doesn’t release exact numbers, it did report that “Miss Universe” reached “millions” with live and on-demand replay over the course of its first weekend. “The success of last year’s broadcast, which also marked The Roku Channel’s first-ever live event, not only demonstrates viewer appetite for live programming, but also the success that live programming can find in
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