Meet these 8 beauty brands creating adaptive products for customers with disabilities
03.12.2023 - 10:03
/ ok.co.uk
The beauty world has become far more inclusive in recent years – having make-up shades that suit all skin tones is a must, we now see campaigns using real people and unfiltered images, and genderless beauty is on the rise. However, beauty products that aim to make things easier for disabled people have taken a little longer to appear.
Mastering a flawless eyeliner flick, perfectly curling hair, or reading the minuscule print on a bottle can be tricky enough anyway, but for those with certain disabilities, these may seem like impossible feats. Luckily there’s a growing number of brands now thinking about this, using innovative design ideas and the latest technology to make skincare, make-up, and hair styling something that everyone can feel confident doing.
Here’s how the beauty industry is meeting the needs of its customers with disabilities… Make-up Intricate eye make-up is always tricky, but for those with motor disabilities or visual impairments, it’s even harder. One brand aiming to help is Kohl Kreatives, which sells make-up aids such as adhesive eyeliner stencils, easy-grip tan applicators, and make-up brushes that don’t slip out of hands.
After a perfect winged liner in a second? Try an eyeliner stamp pen, like Ciaté’s Stamp & Drag Liner, which prints a flawless flick simply by touching the nib to the corners of your eyes. Plus, look out for two smart new pieces of beauty tech.
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