Max Launching In Europe On May 21 — Series Mania
21.03.2024 - 16:27
/ deadline.com
The wait for Max‘s European launch is nearly over.
The Warner Bros Discovery streaming service will launch in the Nordics, Iberia, and Central and Eastern Europe — where HBO Max is already available — on May 21, with launches in Poland, the Netherlands, France, and Belgium following closely after. House of the Dragon season 2 will debut in Europe on June 17.
This means the streamer will be available in 25 countries in Europe and 65 overall, having first launched in the U.S. in May last year. Pricing wasn’t revealed.
HBO Max, which Max replaced in the U.S., is currently offers in some European territories but is being phased out. The launches in France and Belgium mark the first new territory launches for WBD in two years. In Belgium and the Netherlands, the service will be known as HBO Max.
Notably, Max will be the only platform to stream all live coverage of the Paris Olympic Games later this year. The service will also provide a bigger content offer than HBO Max, with the likes of Barbie, The Last of Us, The White Lotus, Euphoria, and True Detective: Night Country.
A sports add-on will offer the likes of the tennis Grand Slams, the US Open and the Tour de France, with rights varying in different countries. Linear networks such as CNN International and WBD’s Polish channel TVN will be offered locally.
Announcing the roll out timings at the Series Mania festival in France today, JB Perrette, CEO and President of Global Streaming & Games at Warner Bros. Discovery said: “Max is the streaming home of Warner Bros. Discovery and builds on our long heritage in Europe, bringing together an incredible breadth and depth of culture-defining entertainment from our services and networks, all in one place. The unrivalled content