Madison Avenue Will Turn Super Bowl Into Supermarket Bowl

Jay-Z, Beyoncé, and their daughter Blue Ivy Carter made headlines for their choice not to stand during the National Anthem during the Super Bowl on Sunday. Some believed it was a silent political statement, especially given the NFL’s treatment of former player Colin Kaepernick for taking the knee during the National Anthem when he was in the league.

Jay-Z is setting the record straight after he and wife Beyonce were snapped sitting down during the National Anthem at the Super Bowl on Sunday.

By Jill Goldsmith

The pair were previously criticised for sitting during the US national anthem.

Jay-Z has denied he and wife Beyonce were staging a protest when they stayed seated during the national anthem at the Super Bowl.

Jay-Z is clearing the air.

Beyoncé made her second big statement of awards season by simply not standing up. The singer attended the Super Bowl last night with her daughter Blue Ivy Carter and husband Jay-Z.

Video of Beyoncé and Jay-Z sitting while Demi Lovato sang the national anthem at the Super Bowl has surfaced online.TMZ posted the video Sunday of the celebrity couple sitting along with daughter Blue Ivy at Hard Rock Stadium, where the San Francisco 49ers were playing the Kansas City Chiefs.Jay-Z, a co-producer of the halftime show featuring Shakira and Jennifer Lopez, announced his Roc Nation company had entered a partnership with the NFL for events and social activism last year.

Beyoncé and remained seated during the at the , .The couple attended Sunday night's (February 2) big game at the Hard Rock Stadium in Miami with their daughter, Blue Ivy. Per People, their decision not to stand was a continuation of the work started by former San Francisco 49ers player , who kneeled during the national anthem to raise awareness of Jay-Z recently signed a deal to join the NFL as a "live entertainment strategist" and has plans to make the organization more inclusive.

Beyond the Kansas City Chiefs’ comeback, Super Bowl LIV offered few surprises in the way of ads — the vast majority of which premiered online days prior to the game to maximize the impact and brands’ multi-million dollar spend, which this year soared to as high as a record $5.6 million for 30 seconds of airtime on Fox.

Beyoncé, Jay-Z and their daughter Blue Ivy chose to remain seated during the National Anthem at this year's Super Bowl and their fans had some really strong feelings about it. The videos and photographs of the family sitting while Demi Lovato performed the United State’s national anthem, The Star-Spangled Banner, ahead of the big game went viral online. While there were many others who did not stand during the anthem, twitterverse slammed the couple for being disrespectful.

Beyoncé and JAY-Z chose not to stand during the National Anthem at this year's Super Bowl and Twitter has many thoughts. 

Some may call a joint Jennifer Lopez and Shakira performance priceless. Well, when it comes to the 2020 Super Bowl they are spot on. It’s been revealed that the Latina powerhouses are not being paid to put on their highly-anticipated halftime show on Sunday, February 2. While they require pretty hefty checks to perform at other venues around the world, the superstars are forgoing a salary for one pretty simple reason - and we’ve got it.

Big day out! Beyoncé and Jay-Z made Super Bowl LIV a family affair by bringing 8-year-old daughter, Blue Ivy, with them to the big game.