Songs for Screens: Synchs, Artist Cameos Help Super Bowl Music Market Finish Strong

Jay-Z is setting the record straight after he and wife Beyonce were snapped sitting down during the National Anthem at the Super Bowl on Sunday.

Beyoncé and remained seated during the at the , .The couple attended Sunday night's (February 2) big game at the Hard Rock Stadium in Miami with their daughter, Blue Ivy. Per People, their decision not to stand was a continuation of the work started by former San Francisco 49ers player , who kneeled during the national anthem to raise awareness of Jay-Z recently signed a deal to join the NFL as a "live entertainment strategist" and has plans to make the organization more inclusive.

Beyoncé, Jay-Z and their daughter Blue Ivy chose to remain seated during the National Anthem at this year's Super Bowl and their fans had some really strong feelings about it. The videos and photographs of the family sitting while Demi Lovato performed the United State’s national anthem, The Star-Spangled Banner, ahead of the big game went viral online. While there were many others who did not stand during the anthem, twitterverse slammed the couple for being disrespectful.

Beyoncé and JAY-Z chose not to stand during the National Anthem at this year's Super Bowl and Twitter has many thoughts. 

By Geoff Boucher

Big day out! Beyoncé and Jay-Z made Super Bowl LIV a family affair by bringing 8-year-old daughter, Blue Ivy, with them to the big game.

Beyoncé and JAY-Z are one stylish duo at the Super Bowl.

It's pretty great being a Gronk. Former Patriots tight end Rob Gronkowsi was joined by family and friends on Saturday (Feb. 1) for the first annual Gronk Beach bash. The rowdy bunch, which included Patriots GM Bill Bellichick and WWE 24/7 Champion Mojo Rawling, took control of the North Beach Bandshell in Miami to help crowds celebrate Super Bowl LIV.

Jennifer Lopez and Alex Rodriguez know how to throw a party!

When the Kansas City Chiefs and San Francisco 49ers go helmet-to-helmet Feb. 2 on Super Bowl Sunday, many football fans from the rest of the country will care less about what’s happening on the field in Miami than what’s going on at their buffet tables. Will they be dishing out Midwestern barbecue or West Coast sushi — or both?

With inventory beyond sold-out and the cost of 30-second spots soaring to as high as $5.6 million just to secure ad time, the demand for Super Bowl advertising continues to reach new peaks in an otherwise fractured media marketplace. And music licensing is following suit, with multiple synchs surpassing the $1 million threshold, and an all-star lineup of musicians taking leading on-camera roles in many of the most-anticipated spots.

The Dolphins may not be playing in the Super Bowl, but it was all about Miami’s home-court advantage as local DJ Khaled performed Thursday night, surprising fans with an all-star lineup that included Rick Ross, Lil Wayne and Migos.Fresh off a Grammy win for “Higher,” Khaled stressed “it’s all about the 305.” As neon palm trees and giant suns blazed in the background, Khaled — wearing a turquoise Dolphins jacket — brought up one surprise guest after another during the EA Sports Bowl at Bud Light

The NFL is set to release a visual album containing every musical performance at Super Bowl LIV, including the halftime show with Jennifer Lopez and Shakira, the National Anthem with Demi Lovato and America the Beautiful with Yolanda Adams. The league said on Thursday that each performance — with video — will go live on Spotify, Apple Music, YouTube and other digital services shortly after they happen.