Tv Advertising Showbiz and Celebrity Breaking News

Ad revenue for traditional “linear” media could fall as much as 12% in 2020 due to the coronavirus pandemic, while digital media advertising could still rise more than 4%, according to a new forecast from Interpublic Group’s media-research unit Magna.

AMC Networks wants to sell the ads that accompany “Walking Dead” on its flagship cable outlet and wherever the series’ zombies might march.

ViacomCBS said it would cancel the glitzy “upfront” sales event it holds each year to convince advertisers to commit millions of dollars to its programming, the latest sign of how the spreading coronavirus crisis is affecting the dynamics of the media industry.

Brian Lesser had every reason to be proud of Xandr, the ad-tech company he led. On Wednesday, it unveiled a new deal to do work with Walt Disney, WarnerMedia and AMC Networks. He celebrated in an odd way: He quit.

Jack Myers is a ubiquitous presence in the advertising community. Now he wants to become an even bigger part of the business.

Battle lines are being drawn in the ongoing quest to lure advertisers to new kinds of TV commercials.

NBC News often delivers seismic headlines and attention-grabbing special reports. Now it wants to offer something equally as compelling to Madison Avenue.

A+E Networks said it would cancel the live presentation it had scheduled March 25 as part of the industry’s annual “upfront” ad-sales market, a move that will likely spur concern about whether any of the glitzy showcases will take place as New York and the world grapple with the spread of the coronavirus and growing health and safety concerns.

Lyle Schwartz, one of Madison Avenue’s most influential executives, has left the agency where he helped guide strategy for many years – the latest departure of a senior executive from WPP’s large GroupM media-buying operation over the course of the past several months.

Marg Helgenberger, Norah O’Donnell, Jessica Camacho and Carrie Inn Ababa will be among those taking part in a continuing effort by ViacomCBS to press for more accurate portrayals of women and girls in advertising, marketing, media, and entertainment, an initiative led by the Association of National Advertisers’ “See Her” initiative.

Liz Claman’s recent ahead-of-the-curve coverage of the effects of the coronavirus crisis on the stock market has been brought to you by TD Ameritrade. But the online broker hasn’t interrupted her Fox Business Network program once in the past three days to make its marketing point.

Some commercials can bring the world together. Chances are no one was betting on a Super Bowl spot from Snickers to take on the task.

Diego Scotti knew many of the other ads running in Super Bowl LIV were going to be loud, chaotic and booming. So he decided to use a few smart touches to get his company’s quiet Big Game spot heard.

Jonah Hill just wanted to see his friend Martin Scorsese. Coca-Cola wanted to make an interesting Super Bowl commercial. Somehow, those two goals came together.

The Hershey Company doesn’t usually have much to do with Super Bowl advertising. The chocolate maker hasn’t placed a commercial in the game since 2008, when it pitched Ice Breakers gum to the event’s massive audience.

Mike Bloomberg may be vying with President Donald Trump for attention in Sunday’s Super Bowl, but he won’t be mentioning the current occupant of the White House in the minute-long commercial he plans to run in the big event.

AT&T, Comcast and Walt Disney aren’t the only big companies eager to get into streaming-video. Procter & Gamble, one of the world’s most influential advertisers, is looking to do the same.

Fox declared in November that it had sold all the advertising time available in its looming February 2 broadcast of Super Bowl LIV. But just this week, it found a little more.

Rather than cutting away to commercials for deodorant and body wash, some of TV’s most popular programs on Thursday will try to make them seem part of the show.

ViacomCBS unveiled a new ad-sales team that relies heavily on senior executives who were already reporting to Jo Ann Ross, the newly merged company’s ad-sales chief, when she was leading them at the former CBS Corp.

Gal Gadot helped save humankind as Wonder Woman. Now she has a new mission: Getting the world to drink more of a particular kind of water.