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29.09.2022 - 23:31 / deadline.com
In the first head-to-head showdown for two big-budget fantasy series on Nielsen’s weekly streaming chart, Prime Video’s The Lord of the Rings: The Rings of Power got the edge over HBO Max’s House of the Dragon.
For the week of August 29-September 4, the first two episodes of LOTR rang up 1.253 billion minutes of streaming, compared with 781 million for Dragon, which finished fifth for the week.
A major caveat, however: the Nielsen numbers track only viewing via a TV set through HBO Max, so linear HBO as well as multiplex viewing and on-demand orders are not counted. HBO has said that its Game of Thrones prequel has been averaging 29 million viewers across all platforms thus far in its run.
Due to the vagaries of the Nielsen week, this week’s chart included just three hours of availability for the third episode of Dragon.
The weekly win is a milestone for Prime Video, which recorded its first No. 1 finish for any series in its opening weekend since Nielsen began tracking streaming in 2020. On the film side, the platform’s Coming 2 America also was No. 1 it its first week.
Netflix comedy feature Me Time finished No. 2 for the week, with 927 million viewing minutes.
LOTR: The Rings of Power viewing was driven by an audience that was 55% male, Nielsen said. Additionally, the overall audience’s highest demographic concentration was adults 35 to 49, at 31%.
Due to the anticipation of the prequel, Game of Thrones‘ 73-episode library— slightly outpaced House of the Dragon, collecting 792 million viewing minutes.
According to sources, HBO Max has garnered more than 10 million U.S. viewers for House of the Dragon thus far in its run. Nielsen publicly releases viewing minutes, not the number of viewers.
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In the latest fantasy streaming battle, The Lord of the Rings: The Rings of Power retained a slim lead over House of the Dragon on Nielsen’s weekly streaming chart for September 12 to 18.
Jennifer Maas TV Business Writer “Cobra Kai” closed in on nearly 2 billion minutes viewed on Netflix in the first full week after its Season 5 launch on Sept. 9, as the streaming audience for Amazon’s “Lord of the Rings: The Rings of Power” and HBO’s “House of the Dragon” dipped, according to Nielsen’s newly released streaming rankings for the month-ago period. From Sept. 12-18, the first four episodes of “The Rings of Power” hit 988 million minutes viewed on Prime Video, while the first five of “House of the Dragon” landed 960 million minutes viewed on HBO Max. Meanwhile, “Cobra Kai” — which currently has five seasons and 50 episodes available for streaming on Netflix — was watched for 1.9 million minutes when counting viewership across the entire series, per Nielsen.
“House of the Dragon” unsurprisingly led the Acquired streaming list, just reaching the billion minutes viewed mark. The “Game of Thrones” prequel came in fifth on the Overall list, right after “Rings of Power.” Keep in mind that this number does not take into consideration HBO’s linear viewing numbers, nor does it completely capture the total viewing that likely took place on streaming for Episode 4 (which premiered on HBO Max on Sept.
Selome Hailu “Cobra Kai” had an explosive debut on Nielsen’s weekly streaming rankings, racking up 1.7 billion minutes viewed between its Netflix premiere on Sept. 9 and the end of the viewing window on Sept. 11. It’s a significant feat not only because of the series’ ample bump past the one billion mark, but because it achieved that number in what ultimately became a historic week streaming. Nielsen’s Sept. 5-11 viewing window marked the first time four different streaming platforms have crossed 1 billion minutes viewed. In second place was the streaming debut of “Thor: Love and Thunder,” which was watched for 1.5 billion minutes upon arriving on Disney+ on Sept. 8, two months after its theatrical premiere. Netflix’s “Devil in Ohio” followed in third place with 1.4 billion minutes viewed after debuting as No. 5 last week.
Cobra Kai topped the Nielsen streaming chart for the week of September 5 to 11, as titles from four competing streaming services surpassed 1 billion minutes of viewing for the first time.
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With just a few days of release under its belt, Prime Video’s “Lord of the Rings: The Rings of Power” managed to top two of Nielsen top 10 streaming charts.“The Rings of Power” landed at the top of streaming programs and streaming original programs charts. This week’s release from Nielsen covers titles available on streaming from 8/29 to 9/4.
Selome Hailu The two buzziest genre projects on TV rights now are finally having their first viewership battle. HBO’s “Game of Thrones” prequel series “House of the Dragon” and Amazon Prime Video’s “The Lord of the Rings” expansion “The Rings of Power” both appeared on Nielsen’s streaming rankings for the week of Aug. 29-Sept. 4, with “The Rings of Power” coming out on top — taking the No. 1 position with 1.3 billion minutes viewed. “House of the Dragon” was behind it, ranking as No. 5 and being watched for 781 million minutes. (Note: Nielsen measures only U.S. viewing on television screens, excluding other countries and devices.) This isn’t an apples-to-apples comparison, as the availability of the two series doesn’t match up exactly. “The Rings of Power” debuted with two episodes at 9 p.m. ET on Sept. 1, meaning they were streamable for the last three days plus a few hours of Nielsen’s viewing window. By contrast, “House of the Dragon” premiered its first episode at 9 p.m. ET on Aug. 21, its second on Aug. 28 and its third on Sept. 4 — with Episode 3 arriving just a few hours before Nielsen concluded its count for the week. Additionally, it’s important to note that “The Rings of Power” is a streaming exclusive, while “House of the Dragon” has cable viewership that Nielsen’s streaming chart doesn’t account for.
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