Hocus Pocus 2 set a record in Nielsen’s weekly streaming ratings, drawing more than 2.7 billion minutes of streaming from September 26 to October 2.
14.10.2022 - 01:20 / variety.com
Jennifer Maas TV Business Writer “Cobra Kai” closed in on nearly 2 billion minutes viewed on Netflix in the first full week after its Season 5 launch on Sept. 9, as the streaming audience for Amazon’s “Lord of the Rings: The Rings of Power” and HBO’s “House of the Dragon” dipped, according to Nielsen’s newly released streaming rankings for the month-ago period. From Sept. 12-18, the first four episodes of “The Rings of Power” hit 988 million minutes viewed on Prime Video, while the first five of “House of the Dragon” landed 960 million minutes viewed on HBO Max. Meanwhile, “Cobra Kai” — which currently has five seasons and 50 episodes available for streaming on Netflix — was watched for 1.9 million minutes when counting viewership across the entire series, per Nielsen.
During the week prior, the Sept. 5-11 viewing window, “The Rings of Power” was viewed for 1.2 billion minutes, coming in at No. 4 among all measured streaming titles, while “House of the Dragon” was in fifth place with 1 billion minutes watched. It’s important to keep in mind that “The Rings of Power” is a streaming exclusive on Amazon’s Prime Video, therefore its overall viewership on U.S. TV screens is more accurately represented in Nielsen’s SVOD Top 10 rankings (Nielsen doesn’t measure viewing outside of the country or on other devices) compared to “House of the Dragon,” which airs on HBO’s cable channel in addition to streaming on HBO Max, though the Nielsen streaming lists only account for HBO Max viewership. Additionally, the two week jump “House of the Dragon” had on “Rings of Power” and the shows’ differing release schedules for the series are of note. New episodes of the “Game of Thrones” prequel (which debuted with one episode Aug. 21)
Hocus Pocus 2 set a record in Nielsen’s weekly streaming ratings, drawing more than 2.7 billion minutes of streaming from September 26 to October 2.
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In the latest fantasy streaming battle, The Lord of the Rings: The Rings of Power retained a slim lead over House of the Dragon on Nielsen’s weekly streaming chart for September 12 to 18.
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“House of the Dragon” unsurprisingly led the Acquired streaming list, just reaching the billion minutes viewed mark. The “Game of Thrones” prequel came in fifth on the Overall list, right after “Rings of Power.” Keep in mind that this number does not take into consideration HBO’s linear viewing numbers, nor does it completely capture the total viewing that likely took place on streaming for Episode 4 (which premiered on HBO Max on Sept.
Selome Hailu “Cobra Kai” had an explosive debut on Nielsen’s weekly streaming rankings, racking up 1.7 billion minutes viewed between its Netflix premiere on Sept. 9 and the end of the viewing window on Sept. 11. It’s a significant feat not only because of the series’ ample bump past the one billion mark, but because it achieved that number in what ultimately became a historic week streaming. Nielsen’s Sept. 5-11 viewing window marked the first time four different streaming platforms have crossed 1 billion minutes viewed. In second place was the streaming debut of “Thor: Love and Thunder,” which was watched for 1.5 billion minutes upon arriving on Disney+ on Sept. 8, two months after its theatrical premiere. Netflix’s “Devil in Ohio” followed in third place with 1.4 billion minutes viewed after debuting as No. 5 last week.
Cobra Kai topped the Nielsen streaming chart for the week of September 5 to 11, as titles from four competing streaming services surpassed 1 billion minutes of viewing for the first time.
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