CinemaCon: Worldwide Box Office Headed for Marginal Decline in 2024, Says Report
Patrick Frater Asia Bureau Chief Worldwide box office is headed for a marginal decline of 3% in 2024, a setback that follows three years of recovery from a pandemic era low in 2020. Gower Street Analytics, a distribution and exhibition industry consultancy, forecasts that worldwide box office this year will aggregate at $32.3 billion, down by more than $1 billion from the $33.9 billion earned in 2023. “A $32.3 billion global box office in 2024 would represent an approximate 5% decrease year-on-year (a 3% decrease at current exchange rates) from 2023. The 2024 revised estimate is 18% lower than an average of the last three pre-pandemic years (2017-2019),” Gower Street said. The forecast comes on the eve of CinemaCon, the annual National Association of Theater Owners convention, being held in Las Vegas April 8-11. While Gower Street’s forecast is for a marginal decline, it actually represents a more than $1 billion improvement on its previous $31.5 million forecast for 2024.