‘Live From E!’ Linear Viewership Up 30% For 2024 Awards Coverage As NBCUniversal Deploys Multi-Platform Event Strategy
22.03.2024 - 22:39
/ deadline.com
EXCLUSIVE: There’s no doubt award shows are making at least a little bit of a comeback, and as viewership for the major ceremonies has ballooned this year, so has interest in what’s going on behind the scenes.
From red carpet coverage to backstage content, people want to know what the stars are up to now that no one is on strike and production is ramping up on high-profile projects — and it looks like they’re flocking to Live From E! to see it all unfold.
Live From E! is currently averaging 735K viewers across the Oscars, Grammys, Emmys and People’s Choice Awards, marking a 30% audience increase over these four ceremonies last year (or, in 2022 for the Emmys), according to data from NBCUniversal.
“I think that we did see that as part of this first quarter post-strike…celebrities in Hollywood really wanting and having the opportunity to talk about their projects again and celebrate that. You are definitely seeing that as a reflection on our carpet in terms of audience interest,” Jen Neal, NBCU’s executive vice president of live events and specials, told Deadline.
Some growing interest in awards coverage is to be expected, since most of the major award shows have also seen year-over-year audience increases, including the Grammys and the Oscars. Neal also credits the overall resurgent interest in live television, which has been fueled by a year filled with hard-to-miss moments from the Super Bowl to Taylor Swift’s Eras Tour.
Live From E! linear coverage scored its best Grammys telecast in 7 years in total viewers, while the red carpet alone brought in 1.5M viewers — E!’s overall best telecast for any program on the network in nearly 4 years, growing for the third year in a row. As for Live from E!: Grammys After Party,