Mike Wass A musical trailblazer with a sixth sense of marketing and memes, Lil Nas X helped create the soundtrack of 2021 with the ubiquitous “Montero (Call Me by Your Name)” and “Industry Baby.” When it comes to courting virality, the internet-savvy hitmaker is peerless — particularly in the visual medium. By gleefully pushing buttons in the name of social change and self-expression, the 22-year-old has almost single-handedly revived the event video.