variety.com
27.06.2022 / 17:09
Box Office Comeback: Why Movie Theaters Are Finally Feeling Optimistic
Rebecca Rubin Film and Media ReporterNeed proof the box office is really, truly rebounding from COVID?Look no further than domestic charts, where not one, not two, but four movies — a mix of new releases in Baz Luhrmann’s musical biopic “Elvis” and Blumhouse’s creepy thriller “The Black Phone,” as well as leftovers with “Top Gun: Maverick” and “Jurassic World Dominion” — are pulling in healthy ticket sales.It marks the third straight weekend that more than one major movie has managed to sell a meaningful number of tickets. After a tough stretch for movie theaters, which were closed for months during the pandemic and then greatly struggled to rebound, it’s a welcome change in pace because, at long last, it signals that audiences of all ages are returning to the big screen.