Jordan Peele’s ‘Nope’ Hopes To Rope $50M At Weekend Box Office
20.07.2022 - 01:41
/ deadline.com
Universal’s Nope, one of the few remaining tentpoles in a rebounding summer box office, looks to provide a lift this weekend with an estimated $50M start at 3,700 theaters with an eye at guys 17-34.
Nope is the third genre film from Oscar winner Jordan Peele, and while its start in U.S./Canada will be above that of his 2017 debut film, Get Out ($33.3M), it will be under the filmmaker’s 2019 title Us ($71.1M). The movie is produced by Peele’s Monkeypaw Productions. Us repped a record domestic opening for an original R-rated horror movie. No critical reviews have registered on Rotten Tomatoes yet for Nope, but critics went nuts for Get Out at 98% Certified Fresh and also enjoyed Us at 93% certified fresh. Audiences gave Get Out an A- CinemaScore and graded Us a B.
Nope follows horse rancher siblings OJ Haywood (Daniel Kaluuya, reteaming with Jordan) and Emerald Haywood (Keke Palmer), who discover something wonderful, and harmful, in the skies above their property. Adjacent to their ranch sits Jupiter’s Claim, a family-fun theme park and petting zoo predicated on the white-washed history and aesthetics of the California Gold Rush. It’s owned and operated with evangelical pride by Ricky “Jupe” Park (Steven Yeun), a former child star who is saddled with a tabloid-tragic backstory that he has spent a lifetime trying to escape. He’s seen the spectacle in the sky, too, and peddles it to his theme park denizens.
‘Nope’ Trailer: Watch The First Look At Jordan Peele’s Creepshow
Of Peele’s trio, Nope has the highest budget at $68M after California incentives (the pic was shot in the Agua Dulce desert in northern Los Angeles County), ranking ahead of Us‘ $20M production cost before P&A and Get Out‘s thrifty $4.5M. Peele shot Nope in
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