ITV Dancing On Ice fans spot Holly Willoughby 'change' as they make Stephen Mulhern demand

Holly Willoughby stepped out with her lookalike sister Kelly at a glamorous launch event for the This Morning star's lifestyle brand Wylde Moon on Wednesday - and they looked closer than ever!READ: Loved Holly Willoughby's white suit? Here's how to get the lookThe pair wowed guests, with Holly wearing a white trouser-suit and statement spotted heels while sister Kelly stunned in a beautiful blue floral dress. WATCH: Holly Willoughby shares sneak peek at her Wylde Moon x Kirstie Le Marque jewellery collaboration The chic event was hosted at the infamous London Coliseum in collaboration with the English National Opera (ENO) and celebrated the launch of a brand-new perfume for the brand.READ: Holly Willoughby takes her three children to first work event – 'it's a unique night'RELATED: Holly Willoughby stuns with ultra glamorous transformation on Dancing on IceAccording to the Wylde Moon website: "The ENO has been a passion of Holly's for over a decade and this dream partnership was dreamt up during a conversation with friends at a wedding." Kelly joined her sister Holly at the launchThe elegant event was soundtracked by critically acclaimed music legend Andy Bell who performed and created a piece for the event called The Wild, inspired by Puccini's La Boheme.A-list friends of the blonde beauty came out in support of her launch.

Holly Willoughby has been photographed looking overjoyed as she launched her brand Wylde Moon's first fragrance on Wednesday 23 February.The 41 year old, who was recently left in hysterics during a talk on a sloth's toilet habits on This Morning, was seen looking gorgeous in a cream trouser suit at the London Coliseum for the immersive night that was meant to ignite senses. Posing for snaps in front of a Wylde Moon and English National Theatre (ENO)-themed background surrounded by bouquets of flowers, Holly teamed her outfit with a pair of black and white polka dot heels and accessorised with a moon-shaped necklace and simple gold chain.

Holly Willoughby was supported by her co-host Phillip Schofield as she launched her latest venture away from TV.

Not everyone was thrilled with Lorraine Kelly's first show of the week.

Holly Willoughby has shared a sweet tribute to 'patient and generous' Phillip Schofield as he makes career milestone.

Holly Willoughby is not only known for being on the nation's favourite presenters but she is also looked highly upon for her incredible sense of style. After causing some controversy amongst her fans for her love of designer labels more recently, the 40-year-old is also a lover of the UK high street as she is seen sporting brands such as Zara, Never Fully Dressed and Marks and Spencer.

Lorraine Kelly was on a mission this morning as she sprung a surprise on Phillip Schofield.

Geordie duo Ant and Dec are back with another series of Saturday Night Takeaway.

Holly Willoughby has confessed to doing something rather grim behind Ruth Langsford's back on This Morning.

This Morning fans have likened Josie Gibson to a “real-life” version of Bridget Jones after she was sent to face another physical challenge. The 37 year old presenter has been a fan favourite since she joined the ITV morning show in 2019 and filled in as a co-host on the show for Holly Willoughby last year. On Tuesday 16 February Josie joined the presenters live from Manchester at a dry slope, where she tried snowboarding for the first time in honour of the Winter Olympics.

Celebrity make-up lines get a lot of stick, but perfumes? Less so. It could be down to the fact that there's a flock of celebrity perfumes that are actually, well, nice. Britney Spears' Fantasy fragrance has been kicking around since 2005 (and showing no sign of slowing down), and Ariana Grande's Cloud fragrance has been touted as smelling as good as a certain fragrance that goes for £215 a pop.

A doctor on This Morning has revealed a new weight-loss jab set to tackle obesity in England.