Imax Expands Partnership With Wanda Film In China To Upgrade, Add Theaters
18.06.2024 - 15:35
/ deadline.com
Imax and Wanda Film, China‘s largest exhibitor, have announced a big expansion of their longtime strategic partnership there spanning technology and content.
The agreement calls for Wanda Film to upgrade 61 of its top performing locations to state-of-the-art Imax with Laser technology including in Beijing, Shanghai, Guangzhou and Shenzhen. Wanda will also renew up to 37 existing Imax locations over five years and could add up to 25 new Imax locations over the next three years. Wanda already has the biggest Imax footprint in China.
Imax with Laser is the company’s most advanced experience in terms of image and precision audio.
The large format exhibitor said it will also work with Wanda Pictures (the conglomerate’s production and distribution arm) to explore content and experiences across documentaries, music, gaming, and sports. Imax’ partnership with Wanda on features includes hit Detective Chinatown 3 (2021).
“For years, based on our core commitment to elevating moviegoers’ viewing experience, Wanda Film has been a pioneer in adopting and promoting premium projection technology to create a state-of-the-art film viewing environment,” said Wanda Film chair Chen Zhixi. “Alongside our joint efforts in upgrading moviegoing experience, we will work with IMAX to enhance projection standards for a wide range of films, to allow even more moviegoers to discover the wonder and joy of the immersive experience in theatres.”
“With a strong, balanced slate of Chinese and Hollywood blockbusters in the pipeline over the next several years, this landmark agreement with Wanda Film fortifies IMAX’s position in China’s largest circuit at a time of immense opportunity,” said Imax CEO Rich Gelfond. “By securing a renewed commitment from