How to Improve the Oscars: Add New Categories, Bump the Show Up to February and More
14.03.2024 - 17:57
/ variety.com
Clayton Davis Senior Awards Editor Ah, the conclusion of Oscar season. The anticipation and mystery build as Hollywood’s most glamorous evening approaches. Yet even the most ardent awards show enthusiasts concede that the season overstays its welcome.
Despite all its efforts at splendor, the telecast faces declining viewership and criticism for being out of touch. If the venerable institution wants to stay relevant, a strategic overhaul is crucial to its rejuvenation. Here’s a blueprint for injecting new vigor into the golden ceremony.
The goal is simple: Dream big, and then dream even bigger. Move to February The Oscar marathon could use a sprint. Amid an excess of awards shows, the latter half of the season drags on.
As one seasoned publicist said to Variety, “The Oscars’ timing is but one issue. The relentless number of ceremonies, each expecting the presence of talent, with the same speeches, wastes time, resources and patience. By Oscar night, the sense of mystery is gone.” Setting the date sooner could rekindle the magic, ensuring the Oscars are the pinnacle of the season rather than its weary conclusion.
Don’t worry about the Super Bowl or the upcoming Winter Olympics. Just put on a good show. Simulcast on broadcast and streaming As content distribution evolves, streaming services and movie theaters are finding ways to coexist.
The Oscars and longtime partner ABC need to adapt. With a contract that runs through 2028, exploring a simulcast option is essential for the ceremony’s longevity. Imagine combining ABC’s reach with Hulu’s 55 million subscribers and Disney+’s 155 million.
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