Historic Paris UGC Normandie Cinema & Cannes Press Conference Venue Faces Closure As Theatres Quit Champs-Élysées Avenue
22.03.2024 - 12:37
/ deadline.com
Fears are growing for the future of Paris’s historic 87-year-old UGC Normandie cinema on the French capital’s Champs-Élysées Avenue following reports it will close this June due to a combination of high rent and decline in business.
With an 862-seat capacity and 16-meter screen, the four-screen venue’s biggest theatre, the Grand Normandie, is Paris’ second biggest cinema theater after the Grand Rex.
It is one of the key theatres for local and international film premieres, with starry red carpets including Wonka and Killers of the Flower Moon over the past six months, and the venue of the Cannes Film Festival’s annual line-up press conference in April.
French media are reporting that French exhibitor UGC is planning to abandon the site if it fails to negotiate a lower rent with landlord, the Qatar Investment Authority (QIA).
A spokesperson told Le Figaro newspaper that the cinema’s potential closure was due to a falling audience numbers and rising rents on the Champs-Elysées, which is increasingly home to global luxury brand stores, chain restaurants and hotels.
Paris audiences are heading instead to more modern multiplexes situated in less touristy areas and often located close to more affordable food courts, such as the 27-screen UGC Les Halles, which is billed as one of the most frequented cinemas in the world, welcoming 2.5M spectators in 2023.
The wow factor of the UGC Normandie’s big screen has also been superseded by IMAX screens on the periphery of the French capital.
The UGC spokesperson said no firm decision had been taken but rumors persist that the closure is a done deal, with some exhibition sector commentators suggesting the company has wanted to vacate the site for years.
The company has not responded