Gucci Opens VIP Salon on Melrose Place; Louis Vuitton Hosts ‘Crafting Dreams’ Shopping Experience
15.04.2023 - 15:37
/ variety.com
Marc Malkin Senior Film Awards, Events & Lifestyle Editor If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Gucci has a new stand-alone boutique in Los Angeles. But this is no ordinary brick-and-mortar shop. Located on Melrose Place in a building that housed a Marc Jacobs store for many years, Gucci Salon is a VIP experience reserved for appointment-only clientele to shop Valigeria, precious leathers, jewelry and accessories, high-end custom collections — including evening wear, tailoring and gowns — and home decor. At a recent preview for the press, celeb gowns were on display, including the silver and black number Jessica Chastain wore to this year’s Oscars and others donned by Jodie Turner-Smith, Dakota Johnson and Michelle Williams.
A $15,000 poker sat on a side table while pieces from the luxury fashion house’s jewelry collection were showcased on shelves and in glass boxes.
The salon is inspired by a similar offering that was housed on the top floor of the first Gucci store that opened on Rodeo Drive in 1968. Designed by set designer Gideon Ponte, the salon perfectly weds the feel of a chic apartment and the glamour of a Hollywood set with several vignettes of luxe couches, chairs and tables sprinkled throughout the store. When Variety popped by on a recent Tuesday afternoon, jewelry designer Jennifer Meyer was visiting, as was stylist and manager Jeanne Yang and Lisa Love, the legendary magazine editor who most recently served as a creative consultant for the Oscar red carpet. “I love the work that goes into making things, the people one comes across in that process, like making a movie. I’ve been part of that for many years
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