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04.01.2024 - 15:13 / deadline.com
As connected-TV ad spending continues to surge, the GroupM Ad Innovation Accelerator has launched as a cross-company program designed to bring about an evolution of the living-room ad experience.
GroupM, the media investment arm of WPP, says the initiative is “aimed at redefining engagement between advertisers and audiences.” BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube will join the accelerator at launch.
The cross-organizational group will focus its efforts on ad-supported streaming environments such
as Peacock, Telly, The Roku Channel and YouTube, among others. This program will initially roll out in North America for GroupM clients at Mindshare, Wavemaker and EssenceMediacom.
“We have to craft a future of our industry where engagement, innovation, and outcomes converge,” said Andrew Meaden, Global Head of Investment, GroupM, in a press release. “As we shape the next era of media where advertising works better for people, it is critical we continue to innovate new advertising experiences with our partners around the world to ensure brands are meeting audiences where they are.”
Marketers investing in streaming “have an incredible opportunity to engage with attentive consumers, but the rapidly evolving media landscape makes it difficult for advertisers to efficiently and resourcefully launch interactive advertising campaigns,” said Mike Fisher, Executive Director, Investment Innovation, GroupM U.S. Clients, he continued, “need a simple way to activate interoperable and attributable campaigns across the ad-supported streaming ecosystem. With key stakeholders at the same table, we will shape impactful outcomes that allow advertisers to execute creative, engaging and effective campaigns.”
GroupM’s
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GroupM, the media investment arm of ad agency giant WPP, has named Sharb Farjami as its North America CEO.
Brian Steinberg Senior TV Editor Sharb Farjami will take the reins of the North American operations of GroupM, the media-investment giant that is part of WPP. Farjami had been CEO of North American for Wavemaker, one of the big media-buying units of GroupM..
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Jennifer Maas TV Business Writer Sundance turns 40 this year and AMC Networks is celebrating the film festival’s big 4-0 with the release of a curated lineup of dozens of movies that previously debuted at the event, including “Birth/Rebirth,” “Sleeping with Other People,” “Savage Grace” and “Heathers,” for streamer AMC+. A long-time sponsor of the Sundance Film Festival with roots in indie films through IFC Films and now horror-focused streamer Shudder, whcih is debuting Chris Nash’s “In A Violent Nature” at the fest this year, AMC Networks will be offering the compilation of Sundance movies all through January, in connection with the 2024 edition of the film festival running Jan.
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Mattel is staying in the film business.
Anna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Barbie is set to direct her first feature film. No doubt inspired by Greta Gerwig’s “Barbie” blockbuster this past summer, Mattel has announced that their annual “Career of the Year” collection this year will feature a slate of film vocations such as a film director, studio executive, cinematographer and, of course, movie star.
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